Your Career In Fashion…. Designing for kids. 

Designing is designing as they say. But what comes to play when you are to decide on how to pick for adults or kids. 

Before you decide on how you want to run your fashion label, earlier posts has made us understand that the role of Research is a Must. Apart from research, discover where your passion lies, it makes the flow easier. 

Oftentimes, fashion designers in training go through the searching and discovery phase of finding out where they belong and how to know it. After knowing fashion is your field, knowing the aspect of fashion that is your line is next. 

One of the prospective lines is kids clothing line. It is not as clustered as such, and it is not as tasking as other aspects of designing. Although, to make it in this area, you need to research and know what attracts the target customers and how to attract them.  

 The use of the basic colors or primary colors is a number one. Why do we see schools painted in the primary colors, especially nursery and primary schools. The colors have a way of grabbing their first attention and that matters. If your designs are targeted at kids, you need to have a good knowledge of how to play with the colors. If and when wrongly used, creates a loud impression and may not pass the right message across to your target customers.  

  There is not much difference in designing for adults and kids, the way people that are not in the fashion field sees it. They actually believe it’s easier to sew for kids than adults. But, reverse is the case. It takes more planning and efforts to get it right. Mini sizes tend to look too small when someone not used to handling it does. 

As a designer, you should always learn to put yourself in your customers’ shoes. 

You should take your needs and likes out of consideration when designing sometimes. Remember, you are designing for customers and not yourself. Base your research on a wide scope. If your designs look alike always, chances are that you are making your preferences priority when choosing what to make. 

And when kids are in the picture, they are a new different kind of audience whose needs are totally different from what you are used to.  

  To have your way in this aspect, you might need to take a trip down the memory lane. Envisage what could catch your attention if you were a child. Or take one or 2 kids as sample case study. 

Consider their daily routines and activities. This will help in knowing garments that should suit them. Toddlers and babies that play around a lot would need trousers to protect them while crawling or playing. You would have seen some of their trousers padded at the knees, to cushion them. So if you’re considering launching a clothing line in that aspect, let your research put a lot of factors into consideration. 


 Colors – you want their designs attractive and colorful. Also remember the washing and how it gets dirty. Avoid colors that get dirty easily. Their colors shouldn’t be dull. Play around pastels that create a calming effect.  

   Remember some buyers attach tags to colors. Like “Pink is for girls ” and “blue is for boys”. Play with colors wisely considering many possible hitches that could come up. Kids love colors and they don’t attach any gender identification with colors. But the buyers most times do. Break even in your color picks. 

A little treat or gift going with your packages will be a good incentive.  And definitely will keep the kids bringing their parents or sponsors back. 


Fashion business is Big Business. The fashion industry is growing stronger by the day. You don’t necessarily have to be a fashion designer to be in this field. If your passion is there, take up a course to trigger your passion and get good hands to bring your creativity to life.  

At IBADANCITY FASHION COLLEGE, Ibadan, Oyo State Nigeria. You will find courses to suit your area of passion in the fashion field. Not everyone wants to sew, you don’t have to, to belong in the industry. Fashion spreads across a wide range of prospects. There is a course  for you there. 

For Enquiries and more information 

Contact The college administrator on 234(0)8081067070


Located in ring road, Ibadan, Oyo state. Nigeria. 4, Ajia street behind IBEDC office ring road. Follow the tarred road directly opposite  KFC ring road. 

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Instagram /Twitter @dgvstyles


You Really Want To Work In The Fashion Industry?

The fashion industry is recently considered as one of the fastest growing industry. And it is growing in leaps and bounds by the day. 

You can not just jump into the pool of the fashion business these days without knowing where you want to head to

It is no longer what it used to be in the days of school dropouts being thrown to ‘Tailor- Masters’ to become apprentice and serve them for years. It is gradually becoming a business for the business minded  and those who know what they want and why the are here. 

Although many people work in fields where they wait till the passion grows, or they try to see if their instincts led them to the right field.  

I’ve met many fashion students who think fashion is their way, and somewhere in the middle, they drop it to pursue something more fulfilling to them. There is absolutely no crime in you giving up on what seems not to be working for you. The bad side is holding on to what you know you don’t derive pleasure and satisfaction from. You don’t become fulfilled by helping others achieve their own vision of you. It’s your choice.

  If you think you have a future in Fashion, have you sat down to narrow it down to something or the area of fashion your heart clicks with? 

  Fashion is Vast. Fashion is Wide. Fashion is Life. You do not just keep yourself stuck in a corner of the fashion room and expect to be unique. Explore the possibilities around and find your niche. If you are so interested in the fashion industry, start learning about the industry Now. Reading this is a good way to start too. 
Then take a step further and start your classes. No one knows it all. After being in the industry since 1999, I still think I haven’t known it all. So why would you do a 3/6 months course and think you have arrived? You won’t want to disappear before the real arrival??? Every day is a new chance to learn something new and different.  

  Do not be too proud to learn from anyone. And let no amount be to big to gain a knowledge that can last you a lifetime. If it’s worth it, go for it. You will get the result of every investment you deposit into your tomorrow. So after taking classes in respect of the area of fashion you desire to study; invest a lot in fashion magazines. I seem to have a problem with taking my eyes off fashion magazines. And it is a message I preach to my students always. Even though many don’t see a reason why this ‘expensive ‘ lane should be passed, the reality is, the more you see, the more your eyes open. And if presently you feel that is too heavy on your budget, do Research. Explore the internet. Social media is a huge magazine on its own. Instead of chatting on what isn’t worth the time, go through pages of people in the industry that will encourage your vision. Look though topics that can add to your well of knowledge and acquired skills.  

 And if you want more hands-on experiments, start your sketching lessons and develop that side well. Create a portfolio of photographs of what you can do. You can’t have all the pictures of your works on your portfolio, but you can see related pictures on magazines and cut out to make your own portfolio. This is one of the reasons you should as a fashion student invest in magazines. Your portfolio sells you.  

 Your joy is to see your works on the runway and on people, the background you give yourself while ascending the ladder is what will maintain you when you start exerting your strength to climb the ladder of success in the fashion industry.  

  I have often been asked this question.  How Do I Know If I Am Meant For The Fashion Industry? Is Fashion My Line? 

For you to get the initial feeling you want to study fashion, then something stirred it up in you. It should not be stirred up because you see a friend or another person making money in it. The money definitely comes later, ask every successful entrepreneur. The you should be able to notice your love or passion for good dressing and well put together looks.  

 Something in you could be redesigning your old clothes to what you think fits more. 

Your love for creativity. Do you love making and seeing beautiful things? Do you love sketching ideas for new clothes? Or when you see someone wearing something, what occurs to you is how you can make it more perfect. 

To survive well in the fashion field, your imagination should be on top notch. You need strong imagination to create something new. You will need to learn a lot as you go on the ladder. At certain points , you will decide the style mostly for your clients and yourself , you will have to cut them out, the fit has to be perfect to bring the right thing out. You must have good knowledge of fabrics. You may not know all the names of the fabrics, but they way they feel when you see and touch them compared to the final image in your head should click.  

There is indeed a lot to learn. But what is in you before you start is the first step. 

…….. To be continued. 

IBADANCITY FASHION COLLEGE is the leading fashion school in Oyo state and one of the best in Nigeria. 

Located at Ring Road. Ibadan, Oyo State Nigeria. 

4, Ajia Street. Behind IBEDC office ring road. Follow the tarred road directly opposite Chicken Replublic/KFC ring road Ibadan. The landmarks will lead you. 


Instagram – @dgvstyles

📞 234 (0) 8081067070.