Designing is designing as they say. But what comes to play when you are to decide on how to pick for adults or kids.
Before you decide on how you want to run your fashion label, earlier posts has made us understand that the role of Research is a Must. Apart from research, discover where your passion lies, it makes the flow easier.
Oftentimes, fashion designers in training go through the searching and discovery phase of finding out where they belong and how to know it. After knowing fashion is your field, knowing the aspect of fashion that is your line is next.
One of the prospective lines is kids clothing line. It is not as clustered as such, and it is not as tasking as other aspects of designing. Although, to make it in this area, you need to research and know what attracts the target customers and how to attract them.
The use of the basic colors or primary colors is a number one. Why do we see schools painted in the primary colors, especially nursery and primary schools. The colors have a way of grabbing their first attention and that matters. If your designs are targeted at kids, you need to have a good knowledge of how to play with the colors. If and when wrongly used, creates a loud impression and may not pass the right message across to your target customers.
There is not much difference in designing for adults and kids, the way people that are not in the fashion field sees it. They actually believe it’s easier to sew for kids than adults. But, reverse is the case. It takes more planning and efforts to get it right. Mini sizes tend to look too small when someone not used to handling it does.
As a designer, you should always learn to put yourself in your customers’ shoes.
You should take your needs and likes out of consideration when designing sometimes. Remember, you are designing for customers and not yourself. Base your research on a wide scope. If your designs look alike always, chances are that you are making your preferences priority when choosing what to make.
And when kids are in the picture, they are a new different kind of audience whose needs are totally different from what you are used to.
Consider their daily routines and activities. This will help in knowing garments that should suit them. Toddlers and babies that play around a lot would need trousers to protect them while crawling or playing. You would have seen some of their trousers padded at the knees, to cushion them. So if you’re considering launching a clothing line in that aspect, let your research put a lot of factors into consideration.
Colors – you want their designs attractive and colorful. Also remember the washing and how it gets dirty. Avoid colors that get dirty easily. Their colors shouldn’t be dull. Play around pastels that create a calming effect.
Remember some buyers attach tags to colors. Like “Pink is for girls ” and “blue is for boys”. Play with colors wisely considering many possible hitches that could come up. Kids love colors and they don’t attach any gender identification with colors. But the buyers most times do. Break even in your color picks.
A little treat or gift going with your packages will be a good incentive. And definitely will keep the kids bringing their parents or sponsors back.
Fashion business is Big Business. The fashion industry is growing stronger by the day. You don’t necessarily have to be a fashion designer to be in this field. If your passion is there, take up a course to trigger your passion and get good hands to bring your creativity to life.
At IBADANCITY FASHION COLLEGE, Ibadan, Oyo State Nigeria. You will find courses to suit your area of passion in the fashion field. Not everyone wants to sew, you don’t have to, to belong in the industry. Fashion spreads across a wide range of prospects. There is a course for you there.
For Enquiries and more information
Contact The college administrator on 234(0)8081067070
Located in ring road, Ibadan, Oyo state. Nigeria. 4, Ajia street behind IBEDC office ring road. Follow the tarred road directly opposite KFC ring road.
BB Channel C004D07A2
Instagram /Twitter @dgvstyles