HOW TO GAIN AND RETAIN CUSTOMERS

Your customers are the currents driving the business. Without them, nothing is happening.

This is why you should take them as important as you take the business itself. Having them seems easier than maintaining them, in my years of experience.

They come with their differences, thus, you need to find a way around handling their differences, and not giving your business or yourself more problems. “As much as you try, you cannot keep or satisfy them all – just keep doing your best daily”

Let’s start with this question, if you can answer it, we’re good to go.

Do you know who your clients or customers are?

If you don’t, take a pause and define them first. You don’t want to be shooting at no targets.

Knowing who they are and where they are is one of the steps to growing a successful business.

Let’s assume you now know them, how do you retain them, maintain them and attract more? Let’s dig in….

What do your customers really want?

1. Do you know what they want or need?

What are they looking for?

Don’t sell what you want to sell, sell what they want to buy.

Many business owners are concerned about their plans alone, any plan you make towards making profits without considering your customers, will ne a hectic task. Your business centers around them, rememeber.

In your line of service or products, look around at what others are offering- which your customers have already seen, then look for what might be missing that you can add and attract them with.

If your business isn’t solving real problems for them, they will only keep looking, checking you out without results.

2. VALUE YOURSELF AND YOUR BUSINESS

Making your knowledge look cheap won’t attract customers that will help you add value to it. They will approach you and deal with you the way they see you.

If you dont value yourself, how do you expect them to?

Your confidence should speak with each step you take . Shaky confidence is what makes many good business owners hide their faces and the confident ones with lesser skills will keep showing up and cashing out.

Work on yourself!

3. INCREASE YOUR VISIBILITY

Get your business visible, clearly noticed and seen.

you can have great strategies, great products, not getting it out is like hiding under a canopy or an underground store.

Marketing is not an instant yeast. It grows with continuity and constant development.

Get your business noticed an many platforms – radio, social media, billboards, all search engines you can come by, networking etc.

4. BRANDING

Your brand identity plays a major role in your business growth. Many things add up to this.

Your name, colours, logo, office space, business card, so many. It depends on how you start it, just start somewhere.

Create some uniqueness for your brand that will get you noticed quickly when you appear.

And remember you are a walking billboard for that business. What messages or information are you passing on when you leave for work, meet people, when they walk into your office, when you post online, etc.

5. QUALITY CUSTOMER EXPERIENCE

In business, customer experience ranks your business. Word of mouth advertisement is one of the most effective ways of getting known, and this can only come as a result of quality customer experience.

It births good referral without you paying a dime.

How can they have that experience they want to share with the world with you?

It could also come in many forms. –

Reception- the way and manner you receive them and make them feel welcome.

Prices, Discounts, Pro Bonos, Extras, Gifts and a whole lot more.

Good customer experience is a win one win more strategy.

With these few tips, you can get some immediate results in few weeks. Give it a shot.

Principal Instructor- IBADANCITY FASHION COLLEGE

Ibadancity Fashion College is a leading fashion and Entrepreneurship college in Nigeria.

A CBN/NIRSAL certified Entrepreneurship Development Institute.

We offer all fashion related courses and Business development classes specially designed to suit each business. Either in group sessions or one on one consultancy sessions.

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