HOW TO FIND CUSTOMERS FOR YOUR BUSINESS

we all know that, One of the constant concerns of business owners is finding customers, and finding new customers constantly. Isn’t that why we are in business? Yet it apperas to be one of the hardest thing to achieve when the business starts.

This problem isn’t just common with new businesses, we are all on this table

You have a good, oh, even great product or service. is that all it takes to succeed? No. There must be people constantly patronizing, they bring the food to the table.

You can apply all the strategies, get active on social media, your facebook page is active, your instagram is popping – and you may even be getting likes; are they coming back to patronize?

Know that, once you start a business, the search for customers will never stop.

how will you find them?

  1. What is Your Plan? they won’t just drop from the skies, you need to set out a plan. and that starts with – What kind of customers are you looking for? define your ideal customer. This will be determined by your products or the service(s) you offer. Who are the people you want to attract to the business? set this all out ,it will be your first guide.
  2. Are you visible? can your customers see you? you can be in lagos and the people who need your products or services are in Abuja. many business owners attach sentiments and emotions to their location, even when they know its not working. Some claim “i’ve been here for long, i can’t just move like that” – What if the market has moved? Are you aware that market moves?
  3. Take advantage of potentials – meet them and interact with them. In simple words – SHoot Your Shot!!! If someone looks like the customer you would want, interact with them on their pages, face to face if you happen to meet them, let them know what you can offer. Do not be scared of making moves – its either you get a Yes or a No and that is part of business.
  4. Advertise – you need to push your business out for the world to see. Adverts vary, which one do you think will work for your business? – the one your audience or target market is more likely to notice quickly. Age range has a thing to do with this – older audience may be on radio, younger ones -on social media – and social media has levels and preferences based on age, social standing etc. Billboards, flyers etc. Just push the business out for the world to see.
  5. Do Promos and Offers that can attract. Take advantage of seasons.

hopefully, you can use any of this or all. Getting customers is not as difficult as it sounds or appears to be, it is all in your hands, stop waiting, make your move today!

One customer is your link to a chain of customers.

click on the video below to hear me speak more on this.

if you have any questions, feel free to drop them

HOW TO CHOOSE THE RIGHT BUSINESS FOR YOU

We all get to that crossroad point of not really having a clear idea of what to do, or we have too many ideas and we are there juggling all the pot pourri of options ,looking for the best to pick and settle with.

do not stay too long on the fence, choose a side.

when you have a number of options. what do you do?

lets take a few tips on this today-

know your strength – no matter what you are doing right now, or what you plan to do, you know your own strength. dont let anyone lead you wrongly. even when your friends think you are strong in one aspect, many of us know the real areas of our strengths. this is no time to follow the crowd and ‘wannabelong’. The route to success requires you speaking the real truth to your own self.

in you industry or field, you know the areas you work comfortably at. Stressing yourself by trying to belong, will only kill your zeal. it will make you keep cutting a tree with a dull axe. find your strength zones.

the best key i will drop for you today is – what you want to do vs what the environment needs?

weigh it well.

are you set out to do what you love or what your environment needs.

align your passion to meet up with what is needed where you are, thats your top secret to sales and profits.

Being faced with different options is normal, now sit and decide which one is really needed where you are. Pick on that business first. its those small ideas that sum up to make big millions one day.

and if your dream is to do all, start with one. just make that move or share your ideas with someone that can give you a honest opinion and help you grow.

ADERONKE OLUBANJO IS THE PRINCIPAL INSTRUCTOR AND CEO OF IBADANCITY FASHION COLLEGE. THE LEADING FASHION COLLEGE IN OYO STATE, NIGERIA.

SHE HAS HELPED HUNDREDS OF ENTREPRENEURS FIND THEIR FEET IN DIFFERENT INDUSTRIES OF THEIR CHOICE. SHE IS A TEACHER, SPEAKER AND TRAINER.

http://www.instagram.com/dgvstyles

http://www.instagram.com/ibcityfashioncollege

http://www.facebook.com/dgvstyles

email – aderonkeolubanjo@dgvstyles.com

HOW ARE YOU SETTING THE YEAR IN LINE

I started 2021 by firstly telling myself “No Rush”

I think we’re all just used to setting new goals. Setting new targets, how do I make it big this year and all that….

But, the year isn’t running anywhere – this doesn’t mean we should slacken down – Yet we move!

Here’s my short first welcome video just for you. Enjoy and make the year memorable

Follow me on Instagram @dgvstyles and @ibcityfashioncollege

I am ADERONKE

ANKARA LOOK BOOK COLLECTION BY FASHION STUDENTS – IBADANCITY FASHION COLLEGE

HOW TO START A SMALL FASHION BUSINESS

Are you thinking of a new side business to start this year?

Is fashion or sewing on your list?

If yes, this post has some information and guides for you.

If I ask why you’re choosing sewing or fashion, your answer could be –

– You’re looking for means of generating side income. Either from home or you eventually plan making it bigger. This is a good enough reason to consider starting a side business.  We are in the era of multiple streams of income.

Why sewing? Maybe you have deep interests in fashion. Or you just don’t know why, you just like it. Sewing is a trending business – Always trending.

To start a sewing business, you do not need too much capital. You can start with a small budget and work your way up to the top.

Start with the essential tools and equipment. Don’t Invest in every fancy equipment, buy the ones you need urgently. Some equipment will only result in tying down your capital.

Get a good sewing machine. How do you know one? We should have an old post that talks about it on this blog. There will be a revised edition soon.

Set it up and start working from your small space.

Before this, triple check your finishing skills. Customers may come easily, little issues can turn them off especially in this sewing and fashion business. 

Make your jobs speak for you.

Start by designing clothes that will attract more customers to you for yourself. You are first contact person, they will look up to you.

Keep practicing all the styles you can think of now. Use yourself as the experiment, it’s safer than using customer’s clothes for experiment.

Get the essential sewing materials. While learning or training, you would have noticed some supplies you’re always using eg bias, threads, multiple needle sizes, different Scissors, trimmings, fusibles- stay (different ttpes), zippers etc

Starting your business won’t be difficult if you start by working with your budget.

Make a list and sort in order of priority.

Start with that one client and give it all it takes .