MISTAKES TO AVOID BEFORE YOU LAUNCH YOUR FASHION BUSINESS.

When I was younger, the term ” self employed” sounded so fascinating, i really couldn’t wait to start and own my own businesses, yes the plural because I wanted to do a whole lot more than whatever I am doing now.

Being self employed is not as smooth as it sounds, especially when it means you work almost round the clock. It’s juicy parts also comes with its own perks and advantages, so on the days you feel low, those thoughts keep the ball rolling.

Let us leave the business life talk for a minute and talk about the real reason this post attracted you here. I guess, you are about to start a fashion business or you have just started one. With my experience so far, what can I say you should and should not do as a startup fashion business owner.

You want to own a fancy store, have amazing clients or customers, make a lot of money, all the pictures are vividly painted in your mind.

Now as you start setting up, all the pictures will start dropping a ‘buy me’ ‘buy me’ chorus in your head. The most logical thing to do before you ‘waste’ all your startup fund ( -by waste- I mean spend it on what you like but not what is presently needed by the business), is to have a list of all the things you would love to buy, list it all out.

After making this list, start by looking critically at each one and strike out the ones you will not be using daily. your business will grow and you will have time to buy more, don’t use all the start up funds to buy what you will need later.

Another thing to note is – if you cannot afford a store / shop, start from home. what will be the point of you renting a space you cannot pay for with the proceeds from the business.

Not everyone you see making millions in business shows you what they are doing.

You are not in business to show off, you are here to make profits not just money. if you will start from home, ensure you make it comfortable as possible so it doesn’t bore you out.

Our next point is – Know that every customer that walks in is not your lifelong customer, do not fight to please them at the detriment of the business. People will ask for ridiculous discounts, emergency deliveries and more…., if it works for you, do it, if it stresses you, be kind enough to yourself to leave it out.

if you are planning to go into ready-to-wear, think about having loads of clothes on the rack with no one buying them before you start. Spend more time building your client base, with adverts, videos and things that will attract them to you first.

last point for today will be, Never stop developing yourself, your skills and your knowldege base. i have been in this industry more than 20 years and i never go a day without trying to learn something new, not just for myself but also to teach my students at Ibadancity Fashion College. it keeps you fresh, it keeps you updated and knowledgeable when talking to others about what you know.

follow my Instagram handle @dgvstyles to learn more tips daily

and the handle of the fashion college @ibcityfashioncollege

to know more about the fashion school email ibcityfashioncollege@gmail.com

or contact me via whatsapp +2349024267637

POP SOME COLOURS

I searched my wardrobe frantically and saw that as a a lover of dark colors, majority of My clothes are falling in the same range.

Not a good idea for a fashionista

Are you like me?

Or should we do a wardrobe check to know if you also have a majority of some colour line.

It’s cool to try on some new colors.

For me, certain colors lift my spirits and I am certainly not the only one.

I didn’t like pink, but at a recent event I wore pink and Girl!!!! I felt really cool and sweet.

This season has some new color trends. Muted colors is on the rise. It means a lighter or a bit duller shade of the bright colors.

I love Mustard Yellow in particular. Its really beautiful, oozes some confidence, and gives you that “Boss Chic” style.

Here are my picks for the week as seen on the net. You could try some out. And if you need any of these as a ready to wear. Feel free to contact me. I deliver worldwide.

Follow me on my social media handles

Instagram @dgvstyles

My fashion school – Instagram- ibcityfashioncollege

Facebook- Dgvstyles

WhatsApp +2349024267637

Stay pretty, stay beautiful.

Seasons greetings

Refund or I drag you…

If you’ve not been in this shoes, and you own a business in naija I must say – Una Wehdone o.

I wish I could say may it never happen to you. But, knowing fully well that success stories comes with a lot of sides we don’t want to share with the public. I will say, what for it. Its not a curse, its the reality.

What happens when such things come up.

Okay, as a consumer and customer to other businesses, I will say no one is at fault really. Its always a battle of one side vs the other.

Either the client is the one at fault, trying to give the vendor a bad image due to some reasons known to them alone.


You will be surprised, some business owners set customers against their competitors in the name of pulling them down, for them to rise and shine better.

Same way, sometimes it’s the business owners who take up jobs they clearly can’t deliver and call for these unnecessary dragging.

Then we have these instances when no-one is at fault, but the 2 parties just can’t clearly understand and manage the simple situation till it gets out of hand.

Have you been there? What did you do?



If you ask me, oh yeah I have been there and in all occasions, I’ve ensured my part is well delivered to a good level of justification. The clients of course may not accept but I want a case where you hear the story and I can boldly say- I did my part.

I happened to work on a project a while ago which involved a 3rd party organisation. Things happened, clearly out of my control and the affected people were threatening fire and brimstone. I just dey observe, did what I could and left the rest.

Should this push you out of business?
Of course NO! You will likely face more troubles, they are the hurdles you cross to get to the top.

Just be fit and good to go. The more you scale, the better you get at managing your business.

Have a productive weekend.

Follow me on Instagram @dgvstyles @ibcityfashioncollege

WhatsApp +2349024267637

Ibcityfashioncollege@gmail.com
Dgvstyles@gmail.com

How to stop your threads from breaking when sewing .

For more follow up on Instagram @ibcityfashioncollege.

And @dgvstyles

Ibadancity Fashion College.

WhatsApp +2349024267637

STARTING YOUR FASHION BUSINESS IN A SMALL WAY

You’re on this page because you are probably nursing the idea of starting a fashion business, or you have already started one and you are thinking of how to navigate this busy road with ease. These small tips will definitely be helpful, trust me.

I am Aderonke Olubanjo, the CEO of Ibadancity Fashion College and DGVSTYLES

WHAT EXACTLY DO YOU WANT TO SELL?

This is the first question i will be asking you. I have met many people who want to start a business with a general idea. ok, there is nothing bad with a general idea, but you will need to narrow it down to a level to attract the clients you are looking for. If i ask you and you say “I want to sell clothe”, fine, my next question will be – What Type of Clothes? Casuals?, Natives? Maternity? Kids? Teens? and so on.

You should have a clearly defined line, this will enable your clients relate with you more based on the area. Also it will help direct the customers who need the services to you. There are so many general people in your industry, make yourself more visible by being different.

WHAT ARE THE ESSENTIAL TOOLS AND EQUIPMENT?

cottonbro Pexels.com

You need equipment tools and equipment, some, not all. a common mistake is investing in the wrong startup tools or equipment with the initial capital you are investing into that business. Research and know what you need before buying. Buy what you really need and maximize your capital adequately.

Artem Beliaikin Pexels.com

WHERE DO YOU WANT TO SET UP?

Are you renting a store or starting from home?

ask yourself this and weigh the options available to you. if the available capital is enough to Rent and Equip the store? Or, should you start from home and seek to expand after?

The cost of renting and furnishing is not a small cost. Here, note that if you want to set up, do it in a way that will attract the right clients. instead of renting a space that will not give you the needed look you want for that business, start where you are and focus on your marketing and online visibility for now. Not taking for granted the quality of your products and services.

these are just few questions to deliberate on as you prepare to launch your fashion business.

stay connected for more tips from me.

follow for more updates on my social media handles

instagram @dgvstyles @ibcityfashioncollege

HOW ARE YOU SETTING THE YEAR IN LINE

I started 2021 by firstly telling myself “No Rush”

I think we’re all just used to setting new goals. Setting new targets, how do I make it big this year and all that….

But, the year isn’t running anywhere – this doesn’t mean we should slacken down – Yet we move!

Here’s my short first welcome video just for you. Enjoy and make the year memorable

Follow me on Instagram @dgvstyles and @ibcityfashioncollege

I am ADERONKE

” I REALLY NEED TO START MY OWN BUSINESS”

This is you?

if yes? lets talk…

welcome back to ,my blog and i am Aderonke Olubanjo, the Principal instructor of a leading Fashion College in Nigeria, an EDI (Entrepreneurship Development Institute) for the Central Bank of Nigeria under the AGSMEIS scheme, i am also a Unisex Fashion Designer – cap with many feathers right? well, it all started one day and with just one step too.

MY NAME IS ADERONKE

I get asked a lot of times about how i started, well, i started with just 1 step. when people say they started from zero, i pause to think, really? nah… we just call zero like that, its not really zero, everyone of us started with one step, it could look like nothing to you, but you bet it, its 1.

it could be as small as a decision, an interest, a thought, a plan, a wish or even something you like about someone. That’s your step 1. I started with that step 1 too. if i did, you can too.

If you are thinking about starting your own business now, no matter what field it is, let me just drop some few tips for today.

What practical steps have you taken to analyze the problems in your field? the problems are there, and you will need to look at them critically. How can you solve them? if you only look at the juicy parts of the business, when the cloudy days come, they will shake your stand.

Have you also sat to ask yourself how much exactly you will need to start the business?

if you have a mapped out vision board, this is where it comes to play.

what does your dream business look like? I strongly believe in the “Big Picture” If you don’t have it, your focus might be shifting here and there.

The Big Picture guides your steps as you build the business from day one, it makes the navigation easier.

WHERE SHOULD I LOCATE MY BUSINESS?

let me just say – Where you are wanted / needed.

don’t put your business where the competition is too tight or choky and unhealthy.

You need a good plan that is practicable. not some adopted resources that works for someone abroad, can it work in our own business environment?

Don’t rely on resources alone, can it work where you are?

Are you ready to give it all it takes. the ride has not been smooth and jolly for me, nor any other business owner you know. It takes a lot to start and a lot more to run it.

to be continued………

follow me on our social media handes

instagram @ibcityfashioncollege

@dgvstyles

@aderonkeolubanjo

facebook – dgv styles

ibadancity fashion college

+2348081067070

whatsapp – +2349024267637

HOW TO GAIN AND RETAIN CUSTOMERS

Your customers are the currents driving the business. Without them, nothing is happening.

This is why you should take them as important as you take the business itself. Having them seems easier than maintaining them, in my years of experience.

They come with their differences, thus, you need to find a way around handling their differences, and not giving your business or yourself more problems. “As much as you try, you cannot keep or satisfy them all – just keep doing your best daily”

Let’s start with this question, if you can answer it, we’re good to go.

Do you know who your clients or customers are?

If you don’t, take a pause and define them first. You don’t want to be shooting at no targets.

Knowing who they are and where they are is one of the steps to growing a successful business.

Let’s assume you now know them, how do you retain them, maintain them and attract more? Let’s dig in….

What do your customers really want?

1. Do you know what they want or need?

What are they looking for?

Don’t sell what you want to sell, sell what they want to buy.

Many business owners are concerned about their plans alone, any plan you make towards making profits without considering your customers, will ne a hectic task. Your business centers around them, rememeber.

In your line of service or products, look around at what others are offering- which your customers have already seen, then look for what might be missing that you can add and attract them with.

If your business isn’t solving real problems for them, they will only keep looking, checking you out without results.

2. VALUE YOURSELF AND YOUR BUSINESS

Making your knowledge look cheap won’t attract customers that will help you add value to it. They will approach you and deal with you the way they see you.

If you dont value yourself, how do you expect them to?

Your confidence should speak with each step you take . Shaky confidence is what makes many good business owners hide their faces and the confident ones with lesser skills will keep showing up and cashing out.

Work on yourself!

3. INCREASE YOUR VISIBILITY

Get your business visible, clearly noticed and seen.

you can have great strategies, great products, not getting it out is like hiding under a canopy or an underground store.

Marketing is not an instant yeast. It grows with continuity and constant development.

Get your business noticed an many platforms – radio, social media, billboards, all search engines you can come by, networking etc.

4. BRANDING

Your brand identity plays a major role in your business growth. Many things add up to this.

Your name, colours, logo, office space, business card, so many. It depends on how you start it, just start somewhere.

Create some uniqueness for your brand that will get you noticed quickly when you appear.

And remember you are a walking billboard for that business. What messages or information are you passing on when you leave for work, meet people, when they walk into your office, when you post online, etc.

5. QUALITY CUSTOMER EXPERIENCE

In business, customer experience ranks your business. Word of mouth advertisement is one of the most effective ways of getting known, and this can only come as a result of quality customer experience.

It births good referral without you paying a dime.

How can they have that experience they want to share with the world with you?

It could also come in many forms. –

Reception- the way and manner you receive them and make them feel welcome.

Prices, Discounts, Pro Bonos, Extras, Gifts and a whole lot more.

Good customer experience is a win one win more strategy.

With these few tips, you can get some immediate results in few weeks. Give it a shot.

Principal Instructor- IBADANCITY FASHION COLLEGE

Ibadancity Fashion College is a leading fashion and Entrepreneurship college in Nigeria.

A CBN/NIRSAL certified Entrepreneurship Development Institute.

We offer all fashion related courses and Business development classes specially designed to suit each business. Either in group sessions or one on one consultancy sessions.

Instagram –

@ibcityfashioncollege

@dgvstyles

@aderonkeolubanjo

Facebook Page – IBADANCITY FASHION COLLEGE

http://www.ibcfc.com.ng

+2348081067070

CURVY GIRLS ROCK

Curvy is pretty when you wear the right outfits.

Some outfits can make you appear bigger if not well styled.

Always look out for comfort

Simple boubous, maxis makes you feel easy without being over-conscious of your body

Go for colors that flatter your skin tone.

Darker colors make you appear slimmer, invest in them. But be sure it fits your skin tone. For really dark-skinned people, brighter colors may give the pop- effect.

When wearing big tops, opt for leggings or smart fitted bottoms to give perfect compliment

Wear your stripes the give you slim and tall. appearance. And wear them vertically.

Horizontal stripes will make you appear wider.

Embrace your curves and look your best always even when indoors.

@dgvstyles

HOW TO RESPOND WHEN YOUR CLIENT THINKS YOUR CHARGES ARE TOO HIGH.

I was having a chat with a client a while ago, and the same conversation played out, I am used to hearing this, just like you are too (if you are a business owner) – “ah that’s too high “; for me, it’s either I don’t respond anymore or I just smile it over or better still find a polite way to handle it.

It could sound offensive when they say this, just because of the notions and ideas they have of the industry they assume your charges should be on a particular level with the other business owners.

How do they judge and weigh prices ?

Price is weighed by value. Your clients believe value should be higher than the price, therefore when it goes or appears to be the other way round in their eyes they conclude it is too expensive. But remember, the way people attach value to things are different and unique to them.

A good advice is that if you are charging a price, let the value of the product or service match it considerably. Part of what your clients will look at before weighing the value and price are – the look or appearance of your office and you personally. If these things look good, great and levels up with the amount you are charging, they may consider or find a way to subtly opt out to look for cheaper option.

What about when you don’t have an office, they base their judgements on certain physical things get can attach to you like, your social media handles, business cards, phone etiquette, website, other customers’ review or experience.

Making profit doesn’t mean you should hike up prices. Remember your client or potential client has lots of options to check and compare. All the same. This does not mean you should play yourself down. We all offer similar services but not in the same way. I know the worth of what I am offering, so when I am charging I can defend it will be different from my competitors or other people.

If your clients have never complained you are charging too high, take it- your charges are low. And naturally, they will keep negotiating to drop the prices down. This is one of the reasons you should not drop prices anyhow, the customer you reduce price for will most likely get other customers who will keep dropping your prices.

If your customers are comparing you with A or B or C – simply explain why you charge higher than them. If they are not convinced, they can move on and you can too. You will find clients that will pay, and they will attract their kind too.

Avoid Them And Move On – when you don’t have an answer, move past it fast. You should not waste time explaining when you do not want to. Not every case needs explanation. Your no is no and yes is yes sometimes in business.

Knowing their budget could help – I personally do this a lot. To avoid misunderstandings between clients and I. Asking them what they can afford gives me a perfect picture of how to play around the prices. And this helps me clear the air on how their budget relates with what is needed to finish their works.

Some clients feel you are too expensive because they do not want to pay. Be careful in spotting people like this.. they are the ones that will cause trouble after their job is delivered. All because they do not want to pay.

Clients who insist on cheap will be cheap. – instead of wasting time to convince them, look for the ones that will appreciate you. And stay your line

IBADANCITY FASHION COLLEGE

08081067070

@IBCITYFASHIONCOLLEGE

@DGVSTYLES