How to Say No To Free Jobs as a Business owner

You will encounter people who ask fro free jobs in the name of publicity and promotions, no doubt. But, the question is – is it okay to keep accepting and giving in to it?

In my early years of starting my fashion business, I met a lot, I mean a whole lot of these people and I will share my personal take on this with you. Take the part that works for you and leave out the ones you don’t want .

There are influencers and celebrities, they do a lot in helping your business grow. As a new business owner, enter this kind of engagement with caution. Except you have a lot of financial reserve and can afford running the business for a while without expecting detailed profit.

Free Jobs mean zero profit, don’t forget. Free Jobs can help you but not at the detriment of the main goal of the business.

Don’t use too many of them in the name of getting famous. You are not the only one they are asking for the same privileges.

The part that baffles me is, the same people wear and flaunt ,they even advertise for foreign brand names all in the name of “I Belong and I wear luxury” – these brands don’t pay them but they’re happy to do free advert why?

These brands took time to grow their products, their brands and they became a name everyone wants to reckon with.

Have you done the same for your business for just 12 months?

What new thing have you added to your business in the past 6 months?

What improvements are you looking at in the next 3 months?

If you don’t have a good product everyone wants to have, the fame will only make your name ring in their ears, give you likes and followers but not paying customers.

In my business early years, I worked with a lot of celebrities and I realised if care is not taken you may keep attracting the wrong audience.

The willing ones assume your brand is for rich people alone. Or they feel they just can’t afford you.

Some assume you must be too busy for ordinary people like them.

On and on.

Learn to say no, if you want your business to grow.

The video below has some tips for you.

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How to stop your threads from breaking when sewing .

For more follow up on Instagram @ibcityfashioncollege.

And @dgvstyles

Ibadancity Fashion College.

WhatsApp +2349024267637

Choosing The Right Business Name

Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?

How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.

Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.

Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.

It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.

The name you will choose for your business is the name you want to be called. Don’t rush to select.

Consider how far you want the business to go. What is the vision? The end goal.

Your business name is unique, and your clients must be happy to relate with it.

If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.

Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.

Let’s take an example

RONNIES LOOKS

RONNIES

These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.

The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.

Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.

Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.

For global brands, products or services- consider your foreign clients too. Simplicity does it.

Your business name will keep being on people’s lips. Don’t take it with fingertips.

Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?

If not, you are already creating a demarcation which will affect the business growth.

Take a short time and review your business name.

Search for industry keywords.

Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.

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Ibadancity Fashion College is behind IBEDC office capital building ring road ibadan. Oyo state, Nigeria.

+234 8081067070

WhatsApp +234 9024267637

Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

• Thread cutting

• fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

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STEP BY STEP GUIDE TO TAKING MEASUREMENTS FOR YOUR SEWING PROJECT

We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.

If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?

Knowing how to take your measurements by yourself saves you a lot of stress.

Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.

This video is as simple as ABC.

The guide is easy and you will see its really not a big deal getting a hang of it.

Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.

Don’t forget to Click subscribe on the YouTube channel

https://youtu.be/jUDkxnB45Bc

Aderonke Olubanjo

IBADANCITY FASHION COLLEGE

+2348081067070

WhatsApp +2349024267637

STARTING YOUR FASHION BUSINESS IN A SMALL WAY

You’re on this page because you are probably nursing the idea of starting a fashion business, or you have already started one and you are thinking of how to navigate this busy road with ease. These small tips will definitely be helpful, trust me.

I am Aderonke Olubanjo, the CEO of Ibadancity Fashion College and DGVSTYLES

WHAT EXACTLY DO YOU WANT TO SELL?

This is the first question i will be asking you. I have met many people who want to start a business with a general idea. ok, there is nothing bad with a general idea, but you will need to narrow it down to a level to attract the clients you are looking for. If i ask you and you say “I want to sell clothe”, fine, my next question will be – What Type of Clothes? Casuals?, Natives? Maternity? Kids? Teens? and so on.

You should have a clearly defined line, this will enable your clients relate with you more based on the area. Also it will help direct the customers who need the services to you. There are so many general people in your industry, make yourself more visible by being different.

WHAT ARE THE ESSENTIAL TOOLS AND EQUIPMENT?

cottonbro Pexels.com

You need equipment tools and equipment, some, not all. a common mistake is investing in the wrong startup tools or equipment with the initial capital you are investing into that business. Research and know what you need before buying. Buy what you really need and maximize your capital adequately.

Artem Beliaikin Pexels.com

WHERE DO YOU WANT TO SET UP?

Are you renting a store or starting from home?

ask yourself this and weigh the options available to you. if the available capital is enough to Rent and Equip the store? Or, should you start from home and seek to expand after?

The cost of renting and furnishing is not a small cost. Here, note that if you want to set up, do it in a way that will attract the right clients. instead of renting a space that will not give you the needed look you want for that business, start where you are and focus on your marketing and online visibility for now. Not taking for granted the quality of your products and services.

these are just few questions to deliberate on as you prepare to launch your fashion business.

stay connected for more tips from me.

follow for more updates on my social media handles

instagram @dgvstyles @ibcityfashioncollege

HOW TO FIND CUSTOMERS FOR YOUR BUSINESS

we all know that, One of the constant concerns of business owners is finding customers, and finding new customers constantly. Isn’t that why we are in business? Yet it apperas to be one of the hardest thing to achieve when the business starts.

This problem isn’t just common with new businesses, we are all on this table

You have a good, oh, even great product or service. is that all it takes to succeed? No. There must be people constantly patronizing, they bring the food to the table.

You can apply all the strategies, get active on social media, your facebook page is active, your instagram is popping – and you may even be getting likes; are they coming back to patronize?

Know that, once you start a business, the search for customers will never stop.

how will you find them?

  1. What is Your Plan? they won’t just drop from the skies, you need to set out a plan. and that starts with – What kind of customers are you looking for? define your ideal customer. This will be determined by your products or the service(s) you offer. Who are the people you want to attract to the business? set this all out ,it will be your first guide.
  2. Are you visible? can your customers see you? you can be in lagos and the people who need your products or services are in Abuja. many business owners attach sentiments and emotions to their location, even when they know its not working. Some claim “i’ve been here for long, i can’t just move like that” – What if the market has moved? Are you aware that market moves?
  3. Take advantage of potentials – meet them and interact with them. In simple words – SHoot Your Shot!!! If someone looks like the customer you would want, interact with them on their pages, face to face if you happen to meet them, let them know what you can offer. Do not be scared of making moves – its either you get a Yes or a No and that is part of business.
  4. Advertise – you need to push your business out for the world to see. Adverts vary, which one do you think will work for your business? – the one your audience or target market is more likely to notice quickly. Age range has a thing to do with this – older audience may be on radio, younger ones -on social media – and social media has levels and preferences based on age, social standing etc. Billboards, flyers etc. Just push the business out for the world to see.
  5. Do Promos and Offers that can attract. Take advantage of seasons.

hopefully, you can use any of this or all. Getting customers is not as difficult as it sounds or appears to be, it is all in your hands, stop waiting, make your move today!

One customer is your link to a chain of customers.

click on the video below to hear me speak more on this.

if you have any questions, feel free to drop them

HOW TO CHOOSE THE RIGHT BUSINESS FOR YOU

We all get to that crossroad point of not really having a clear idea of what to do, or we have too many ideas and we are there juggling all the pot pourri of options ,looking for the best to pick and settle with.

do not stay too long on the fence, choose a side.

when you have a number of options. what do you do?

lets take a few tips on this today-

know your strength – no matter what you are doing right now, or what you plan to do, you know your own strength. dont let anyone lead you wrongly. even when your friends think you are strong in one aspect, many of us know the real areas of our strengths. this is no time to follow the crowd and ‘wannabelong’. The route to success requires you speaking the real truth to your own self.

in you industry or field, you know the areas you work comfortably at. Stressing yourself by trying to belong, will only kill your zeal. it will make you keep cutting a tree with a dull axe. find your strength zones.

the best key i will drop for you today is – what you want to do vs what the environment needs?

weigh it well.

are you set out to do what you love or what your environment needs.

align your passion to meet up with what is needed where you are, thats your top secret to sales and profits.

Being faced with different options is normal, now sit and decide which one is really needed where you are. Pick on that business first. its those small ideas that sum up to make big millions one day.

and if your dream is to do all, start with one. just make that move or share your ideas with someone that can give you a honest opinion and help you grow.

ADERONKE OLUBANJO IS THE PRINCIPAL INSTRUCTOR AND CEO OF IBADANCITY FASHION COLLEGE. THE LEADING FASHION COLLEGE IN OYO STATE, NIGERIA.

SHE HAS HELPED HUNDREDS OF ENTREPRENEURS FIND THEIR FEET IN DIFFERENT INDUSTRIES OF THEIR CHOICE. SHE IS A TEACHER, SPEAKER AND TRAINER.

http://www.instagram.com/dgvstyles

http://www.instagram.com/ibcityfashioncollege

http://www.facebook.com/dgvstyles

email – aderonkeolubanjo@dgvstyles.com

HOW ARE YOU SETTING THE YEAR IN LINE

I started 2021 by firstly telling myself “No Rush”

I think we’re all just used to setting new goals. Setting new targets, how do I make it big this year and all that….

But, the year isn’t running anywhere – this doesn’t mean we should slacken down – Yet we move!

Here’s my short first welcome video just for you. Enjoy and make the year memorable

Follow me on Instagram @dgvstyles and @ibcityfashioncollege

I am ADERONKE

ANKARA LOOK BOOK COLLECTION BY FASHION STUDENTS – IBADANCITY FASHION COLLEGE