HOW TO FIND CUSTOMERS FOR YOUR BUSINESS

we all know that, One of the constant concerns of business owners is finding customers, and finding new customers constantly. Isn’t that why we are in business? Yet it apperas to be one of the hardest thing to achieve when the business starts.

This problem isn’t just common with new businesses, we are all on this table

You have a good, oh, even great product or service. is that all it takes to succeed? No. There must be people constantly patronizing, they bring the food to the table.

You can apply all the strategies, get active on social media, your facebook page is active, your instagram is popping – and you may even be getting likes; are they coming back to patronize?

Know that, once you start a business, the search for customers will never stop.

how will you find them?

  1. What is Your Plan? they won’t just drop from the skies, you need to set out a plan. and that starts with – What kind of customers are you looking for? define your ideal customer. This will be determined by your products or the service(s) you offer. Who are the people you want to attract to the business? set this all out ,it will be your first guide.
  2. Are you visible? can your customers see you? you can be in lagos and the people who need your products or services are in Abuja. many business owners attach sentiments and emotions to their location, even when they know its not working. Some claim “i’ve been here for long, i can’t just move like that” – What if the market has moved? Are you aware that market moves?
  3. Take advantage of potentials – meet them and interact with them. In simple words – SHoot Your Shot!!! If someone looks like the customer you would want, interact with them on their pages, face to face if you happen to meet them, let them know what you can offer. Do not be scared of making moves – its either you get a Yes or a No and that is part of business.
  4. Advertise – you need to push your business out for the world to see. Adverts vary, which one do you think will work for your business? – the one your audience or target market is more likely to notice quickly. Age range has a thing to do with this – older audience may be on radio, younger ones -on social media – and social media has levels and preferences based on age, social standing etc. Billboards, flyers etc. Just push the business out for the world to see.
  5. Do Promos and Offers that can attract. Take advantage of seasons.

hopefully, you can use any of this or all. Getting customers is not as difficult as it sounds or appears to be, it is all in your hands, stop waiting, make your move today!

One customer is your link to a chain of customers.

click on the video below to hear me speak more on this.

if you have any questions, feel free to drop them

” I REALLY NEED TO START MY OWN BUSINESS”

This is you?

if yes? lets talk…

welcome back to ,my blog and i am Aderonke Olubanjo, the Principal instructor of a leading Fashion College in Nigeria, an EDI (Entrepreneurship Development Institute) for the Central Bank of Nigeria under the AGSMEIS scheme, i am also a Unisex Fashion Designer – cap with many feathers right? well, it all started one day and with just one step too.

MY NAME IS ADERONKE

I get asked a lot of times about how i started, well, i started with just 1 step. when people say they started from zero, i pause to think, really? nah… we just call zero like that, its not really zero, everyone of us started with one step, it could look like nothing to you, but you bet it, its 1.

it could be as small as a decision, an interest, a thought, a plan, a wish or even something you like about someone. That’s your step 1. I started with that step 1 too. if i did, you can too.

If you are thinking about starting your own business now, no matter what field it is, let me just drop some few tips for today.

What practical steps have you taken to analyze the problems in your field? the problems are there, and you will need to look at them critically. How can you solve them? if you only look at the juicy parts of the business, when the cloudy days come, they will shake your stand.

Have you also sat to ask yourself how much exactly you will need to start the business?

if you have a mapped out vision board, this is where it comes to play.

what does your dream business look like? I strongly believe in the “Big Picture” If you don’t have it, your focus might be shifting here and there.

The Big Picture guides your steps as you build the business from day one, it makes the navigation easier.

WHERE SHOULD I LOCATE MY BUSINESS?

let me just say – Where you are wanted / needed.

don’t put your business where the competition is too tight or choky and unhealthy.

You need a good plan that is practicable. not some adopted resources that works for someone abroad, can it work in our own business environment?

Don’t rely on resources alone, can it work where you are?

Are you ready to give it all it takes. the ride has not been smooth and jolly for me, nor any other business owner you know. It takes a lot to start and a lot more to run it.

to be continued………

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instagram @ibcityfashioncollege

@dgvstyles

@aderonkeolubanjo

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ibadancity fashion college

+2348081067070

whatsapp – +2349024267637

HOW TO RESPOND WHEN YOUR CLIENT THINKS YOUR CHARGES ARE TOO HIGH.

I was having a chat with a client a while ago, and the same conversation played out, I am used to hearing this, just like you are too (if you are a business owner) – “ah that’s too high “; for me, it’s either I don’t respond anymore or I just smile it over or better still find a polite way to handle it.

It could sound offensive when they say this, just because of the notions and ideas they have of the industry they assume your charges should be on a particular level with the other business owners.

How do they judge and weigh prices ?

Price is weighed by value. Your clients believe value should be higher than the price, therefore when it goes or appears to be the other way round in their eyes they conclude it is too expensive. But remember, the way people attach value to things are different and unique to them.

A good advice is that if you are charging a price, let the value of the product or service match it considerably. Part of what your clients will look at before weighing the value and price are – the look or appearance of your office and you personally. If these things look good, great and levels up with the amount you are charging, they may consider or find a way to subtly opt out to look for cheaper option.

What about when you don’t have an office, they base their judgements on certain physical things get can attach to you like, your social media handles, business cards, phone etiquette, website, other customers’ review or experience.

Making profit doesn’t mean you should hike up prices. Remember your client or potential client has lots of options to check and compare. All the same. This does not mean you should play yourself down. We all offer similar services but not in the same way. I know the worth of what I am offering, so when I am charging I can defend it will be different from my competitors or other people.

If your clients have never complained you are charging too high, take it- your charges are low. And naturally, they will keep negotiating to drop the prices down. This is one of the reasons you should not drop prices anyhow, the customer you reduce price for will most likely get other customers who will keep dropping your prices.

If your customers are comparing you with A or B or C – simply explain why you charge higher than them. If they are not convinced, they can move on and you can too. You will find clients that will pay, and they will attract their kind too.

Avoid Them And Move On – when you don’t have an answer, move past it fast. You should not waste time explaining when you do not want to. Not every case needs explanation. Your no is no and yes is yes sometimes in business.

Knowing their budget could help – I personally do this a lot. To avoid misunderstandings between clients and I. Asking them what they can afford gives me a perfect picture of how to play around the prices. And this helps me clear the air on how their budget relates with what is needed to finish their works.

Some clients feel you are too expensive because they do not want to pay. Be careful in spotting people like this.. they are the ones that will cause trouble after their job is delivered. All because they do not want to pay.

Clients who insist on cheap will be cheap. – instead of wasting time to convince them, look for the ones that will appreciate you. And stay your line

IBADANCITY FASHION COLLEGE

08081067070

@IBCITYFASHIONCOLLEGE

@DGVSTYLES

DROPPED SALES. SHOULD YOU DO SALES?

It’s the season of uncertainty and many business owners are feeling the pinch. Of course you have been thinking of ways out this season. You have considered dropping prices, doing sales or discounts, a million thoughts are crossing your mind daily on how to get a way forward.

It may be about Covid 19 or before and after it, you will come to that crossroad at a point in your business. But before deciding, sit back and consider these few points.

Lowering the prices and how it affects your business

Before you fixed a price, you have done the calculations of your time, materials used and profit before arriving at a price. If you lower the price, will you be eating into your profit or not? If you are not making enough profit, you are eating the business up gradually.

What if customers get worried about the quality of what you offer?

One of the dangers of too much or too often discount or sales is that your customers may think twice about your original prices and the quality of your products or services. If you personally see a very beautiful product and the quality looks really good but thebproce appears low, do you know you will think twice about the quality?.

You don’t want your customers thinking twice before purchasing from you or thinking your products are made from low quality materials.

The impression they get first,stays with them longer

Don’t leave first customers with the thought of ever doubting the quality of what you are selling or doing. They may never come back.

Your workspace should look attractive enough to worth the price you are charging. When the office environment doesn’t match the price, it affects your business. People generally attach value to what they can see.

Not having enough sales doesn’t always have to do with economy, if it does, then nobody is making money. But if you look around, in the midst of economic distress many businesses are making their profits still.┬áThis is one of the reasons you can not take your business front desk for granted.

Front desk is relative, could be your receptionists, secretary, showroom, reception area, the person who picks the phone calls or replies messages on emails and social media handles. They must not be the reason your sales are dropping.

Make your business attractive enough to keep customers coming back. Then you won’t need to be doing unnecessary price drops in the name of attracting more customers.

Your business development strategy is unique to your business. Research, consult, do your part and watch stress reduce while sakes grow.

Follow me on Instagram @dgvstyles @ibcityfashioncollege

For business development/consultancy services. Whatssap +2349024267637

IBADANCITY FASHION COLLEGE is a leading Fashion and Entrepreneurship Development COLLEGE in Oyo State Nigeria. A Central Bank of Nigeria CBN certified and accredited Enterprise Development Institute assisting business owners access funding from CBN /NIRSAL.

For more information and enquiries call +2348081067070

WHY I CHOSE TO BE AN ENTREPRENEUR

Having a personal business and not having a compulsory 9-5 was a dream, I loved it, and for anyone who likes independence, I believe we are on the same page. Then after a while I realized that the path of Entrepreneurship and business is not as juicy as it looks from afar – Says Teetee a rising entrepreneur in the food and confectionery industry.

Those who hate their jobs quickly find comfort in deciding to start a business. And if I must say, It is quite risky to step into an unwalked path without a guide. When people say they want to start a new busines for the first time, the first thought in my head is, why not juggle it alongside that job until you find a balance point. It is quite easier for people who had been in the business of small businesses to keep starting and working on new startups until they find a Gold spot, than a complete newbie who believe he or she can base their decisions on the results of the business owners they are seeing.

A tree should not be judged by its leaves and trunk size, you didnt see it when it was digging the roots in.

WHY DO PEOPLE CHOOSE TO BE ENTREPRENEURS?

One major reason is because they admire other entrepreneurs around them. You want to be like they lady or guy who looks like he or she is making so much money from that simple job they are doing. Simply put, Successful people inspire others to be successful; but they works lie with the inspired people- are they seeing beyond the surface?

They have so much hope and faith and just somehow believe all they need is a huge capital and the Boom starts. They even believe they have more business sense than other business owners around them, and they see more prospects in their own success more than what they are seeing in the people inspiring them. “If A could do it l, I was more brilliant than her in school, I can definitely do better”

Until you get into the water. Never think you are a good swimmer.

NOT WANTING TO BE BOSSED – Is another reason many chose Entrepreneurship and this is one of the bad reasons. When you don’t want to be controlled, how do you plan controlling others? Being bossed around can be annoying and ego-hurting, but you can work your way around this and learn instead of resenting the boss. Entrepreneurship makes you a boss to others too, you don’t know the type of boss you will turn out to be in a heated situation. If you want to be the one with the final say always, then leaving your job for the business field may give you loads of hiccups.

If you are choosing to start an Enterprise, know you are choosing to take so many risks and uncertain routes. Evryone is a good dancer on the seat until they hit the dancefloor. Look beyond the surface, look beyond the ‘sold out’, look beyond the Instagram swags, look beyond the status they are showing you they have. Look deeper beyond the facade, if you jump into a water too deep, and you can’t swim good enough, you know the results.

To know more about our Entrepreneurship classes, visit the college or contact us on +2348081067070

IBADANCITY FASHION COLLEGE . Unisex Fashion and Entrepreneurship College. We are a CBN/NIRSAL ACCREDITED EDI assisting business owners in getting msme loans to fund and grow their businesses.

AGSMEIS Is meant for all business owners. Start up or existing. You can loan up to 10 million naira, with 6 to 18 months Moratorium and a 9%interest for 5 to 7 years. To apply. Contact us for more detials. Many business owners can testify to it now, join them too.

Instgram @IBCITYFASHIONCOLLEGE @Dgvstyles

http://www.ibcfc.com.ng

DEAR SMB – (SMALL BUSINESS OWNERS) How Are You Planning For The New Decade

Everyone is up on their list for the new year, how to make more sales, develop their businesses better, have overall growth.

But, we all know it doesn’t happen easily as envisaged, especially when the surrounding circumstances are not in your power to control.

As a small business owner, you get yo face lots of challenges. You need to constantly keep your eyes out for improvements, if you do not want to be shaken out of the market.

If 100 people start a small business today, 80 makes it to the first year, the 20 will drop out on the way due to different factors. 50 or less will make first 5 years, and the journey goes on….
Invest quality and significant time now to ensure your business will not just stand out from the pack but also stand the test of time.

Find out more ways to do whatever you are doing presently. Don’t do it the same way all the time. There are stages, especially if you are at the peak of the business or market, to avoid a drop, re-PEAK. Find out more exciting things you can introduce to make it entice more people.

Be sure you are providing your customers with products or services that will keep them coming and bringing in referrals.

wishing you more wins and more success records in the new decade.

IBADANCITY FASHION COLLEGE is the Leading FASHION COLLEGE in Oyo State. We offer entrepreneurship and all fashion courses. We are a National Certified and Accredited EDI by the Central Bank of Nigeria CBN. We are affiliated to major foreign schools assisting you in pursuing your dreams. Register today and enjoy many benefits we have to offer you.

Address – behind ibedc office Ring road ibadan Follow the road beside FOODCO RING ROAD IBADAN.

Tel – 08081067070 (+234)

Social media handles- IBADANCITY FASHION COLLEGE

@ibcityfashioncollege

AGSMEIS – ARE YOU AN ASPIRING OR EXISTING ENTREPRENEUR? HOW YOU CAN ACCESS THE CBN AGSMEIS NO-COLLATERAL LOAN.

as an exisiting entrepreneur or maybe you are still aspiring to be a business owner. if funding has been a major clog in the wheel of your goals, this information is just for you!

the Central Bank of Nigeria and Nirsal MFN came up with the scheme to assist you get your business starting and running. and the scheme is open to you!

how? you ask. not in any way difficult.

first let me give you the juicy details of this funding scheme.

  • it is a collateral free loan. meaning, you do not need to run helter skelter looking for house or land papers etc to present to your banker.
  • it comes with a moratorium of 6 to 18 months depending on your business type. (moratorium means the grace period of no pay-back)
  • you can repay for up to 7 years!
  • the interest rate is what you can only get here. it is 5-9%

now you see it is indeed a plan to boost your business.

WHO CAN APPLY?

Agricultural businesses, Manufacturing and production industry , Construction industry, Health sector, formal and informal Services (Hospitality, Restaurants, Catering, Services, etc), ICT, oil and gas/ Mining, Creative Industry (Fashion, Beauty, Media, photography, Entertainment, etc), Petrochemicals. And more…..

so how do i apply?……..

IBADANCITY FASHION COLLEGE is a leading fashion and entrepreneurship college in Nigeria. as a CBN certified EDI, you can apply for the loan with us.

  • call or contact us to verify if your business is covered.
  • register for the REQUIRED Entrepreneurship training with us. – the certificate is the major requirement to access the loan.
  • do the required post training projects.
  • thats all! as simple as 123.

Log on to http://www.nmfb.com.ng

Click on AGSMEIS and apply. Follow the necessary steps. At training location select Oyo. Trainer – select Ibadancity Fashion College.

And connect with us to start your processing.

take advantage of this opportunity now.

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PRIVATE TUTORING OPTIONS? YES!

Not everyone has the luxury of sufficient time to allow them settle in for certain skill acquisition programmes. And you have it on your mind to tick this as part of your goals for this year? How can this happen?

We have Specially Designed Programmes built to suit someone like you. it works perfectly with your time and schedule.

And we are just a dial away. Reach us today on +234-808-106-7070 or on whatssap +234-902-426-7637.

Available Courses for this type of programme includes –

  1. MEASUREMENT CLASSES – this is a 1 week short course for those planning to go into fashion business as just business owners. you learn the art of unisex measurement which is the core of tailoring. Anyone can sew for you if you can measure perfectly. Not all tailors you will hire will understand the art of accurate measurement, neither will they be able to go out with you to measure your clients. You may not want to expose your clients to your workers too (another tip for you) if you can get this correctly, working with tailors will be easier both for you and your tailors. This class handles measurement and guides to generating sizes for your ready to wear line. course fee – #20,000
  2. BUSINESS OF FASHION/ BUSINESS 101 – is a 2 – 4 weeks entrepreneurship class formulated for existing and aspiring fashionpreneurs and entrepreneurs in othe fields. Courses covered are Entrepreneurship based: business development, Business Tools, Costing, Business Plan and Pitching, Time Management and business growth and a whole lot more. This class gives you access to the CBN (CENTRAL BANK OF NIGERIA) AGSMEIS no collateral loan for entrepreneurs which is up to 10 million naira with 7 years repayment plan at 5% interest rate. COURSE FEE #30,000/#40,000.

We have more course to suit your request. just reach us today.

IBADANCITY FASHION COLLEGE

-RAISING LEADERS

-RAISING ENTREPRENEURS…..

follow us for more updates on our social media platforms. search for – IBADANCITY FASHION COLLEGE / DGVSTYLES

ADDRESS

RING ROAD IBADAN. BEHIND IBEDC OFFICE RING ROAD IBADAN.

Ibadancity Fashion College – A Central Bank approved EDI Centre in ibadan.

It’s a new advantage for all past, present, and future students or interested participants.

Reach us for more details.

Your business should take a new turn, tap into this wisely.

IBADANCITY FASHION COLLEGE

RING ROAD IBADAN

BEHIND IBEDC OFFICE RING ROAD

FOLLOW THE ROAD BESIDE FOODCO RING ROAD.

08081067070 (+234)

INSTAGRAM @IBCITYFASHIONCOLLEGE

http://www.dgvstyles.com