4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

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Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

How I got my business name?

This is one area I enjoy discussing with startup business owners. It interests me and catches my fancy almost anytime. Maybe because I’ve had to deal with so many business names during my Entrepreneurship Development trainings for business owners

There are names and there are names. Let me say.

I’ve heard names that made me check ten times if my eyes were still working well lol 😆.

Have you heard a business name that didn’t sound like what you thought it should? Or let me say you heard the name and had another business in mind? It’s like naming a child with another culture’s name. Or like in my yoruba culture in Nigeria. Only twins can be called “Taye & Kehinde”, now imagine you meeting someone who says his or her name Is Taye. And the person isn’t a twin?

Now you get it. I suppose.

Watch this short video in the link below to hear my tips on choosing business names.

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Ibcityfashioncollege

And

Dgvstyles

Refund or I drag you…

If you’ve not been in this shoes, and you own a business in naija I must say – Una Wehdone o.

I wish I could say may it never happen to you. But, knowing fully well that success stories comes with a lot of sides we don’t want to share with the public. I will say, what for it. Its not a curse, its the reality.

What happens when such things come up.

Okay, as a consumer and customer to other businesses, I will say no one is at fault really. Its always a battle of one side vs the other.

Either the client is the one at fault, trying to give the vendor a bad image due to some reasons known to them alone.


You will be surprised, some business owners set customers against their competitors in the name of pulling them down, for them to rise and shine better.

Same way, sometimes it’s the business owners who take up jobs they clearly can’t deliver and call for these unnecessary dragging.

Then we have these instances when no-one is at fault, but the 2 parties just can’t clearly understand and manage the simple situation till it gets out of hand.

Have you been there? What did you do?



If you ask me, oh yeah I have been there and in all occasions, I’ve ensured my part is well delivered to a good level of justification. The clients of course may not accept but I want a case where you hear the story and I can boldly say- I did my part.

I happened to work on a project a while ago which involved a 3rd party organisation. Things happened, clearly out of my control and the affected people were threatening fire and brimstone. I just dey observe, did what I could and left the rest.

Should this push you out of business?
Of course NO! You will likely face more troubles, they are the hurdles you cross to get to the top.

Just be fit and good to go. The more you scale, the better you get at managing your business.

Have a productive weekend.

Follow me on Instagram @dgvstyles @ibcityfashioncollege

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Ibcityfashioncollege@gmail.com
Dgvstyles@gmail.com

How to Say No To Free Jobs as a Business owner

You will encounter people who ask fro free jobs in the name of publicity and promotions, no doubt. But, the question is – is it okay to keep accepting and giving in to it?

In my early years of starting my fashion business, I met a lot, I mean a whole lot of these people and I will share my personal take on this with you. Take the part that works for you and leave out the ones you don’t want .

There are influencers and celebrities, they do a lot in helping your business grow. As a new business owner, enter this kind of engagement with caution. Except you have a lot of financial reserve and can afford running the business for a while without expecting detailed profit.

Free Jobs mean zero profit, don’t forget. Free Jobs can help you but not at the detriment of the main goal of the business.

Don’t use too many of them in the name of getting famous. You are not the only one they are asking for the same privileges.

The part that baffles me is, the same people wear and flaunt ,they even advertise for foreign brand names all in the name of “I Belong and I wear luxury” – these brands don’t pay them but they’re happy to do free advert why?

These brands took time to grow their products, their brands and they became a name everyone wants to reckon with.

Have you done the same for your business for just 12 months?

What new thing have you added to your business in the past 6 months?

What improvements are you looking at in the next 3 months?

If you don’t have a good product everyone wants to have, the fame will only make your name ring in their ears, give you likes and followers but not paying customers.

In my business early years, I worked with a lot of celebrities and I realised if care is not taken you may keep attracting the wrong audience.

The willing ones assume your brand is for rich people alone. Or they feel they just can’t afford you.

Some assume you must be too busy for ordinary people like them.

On and on.

Learn to say no, if you want your business to grow.

The video below has some tips for you.

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As a Young Entrepreneur, How do I break even FINANCIALLY?….

First of all. You are not alone on this chair, or table so to say. It is a concern most of us face, even the “so called” ‘established ‘ business owners- from your own point of view. You assess them as established, but they believe they are equally on a road to somewhere.

When people for example call me a big girl in the industry. I sometimes look around to check if I’m the same person they are referring to 😊. Because I see myself as a goal getter same way they themselves. Our goals may be different yes, because some of us have played our friendly matches, our qualifying matches and now in the real game.

We are all on this pitch. Everyone wants more money. You do, I do too

But, your concern is how did they get there, because it seems you are just struggling through some thick bushes right now. Believe, it’s a matter of time. You will score more goals on this field.

Finance is why you are in business. Or part of. So you can’t give up yet. Except you feel this lane is not your own.

Having funding issues is normal, many startups face this. And if your business background is not as solid as some, you might find it more tasking. Like, if this is your first business. Getting everything going won’t be milky smooth.

Do your background checks. – know the pits and rocks in this field of yours. Its easier to play when you are familiar with the field. Don’t believe what some motivational speakers say, they make it sound like it’s just a finger snap solution. It is a PROCESS…….

Keep doing your ‘DO’ – in my words. Network and meet people that will help. Some people will only tie you to their aprons, avoid or break from them.

Keep your ears and eyes open and be ready to take risks. Life itself is one big risk. Seek available funding options around you, they keep you in check at times, because you owe your responsibility to ensuring you dont fail on it.

Start small. Don’t price your businesses the way A or B is pricing theirs. What works for you is not what works for them. They may be selling according to their circle ,connections, etc. Is your price fit for your market?

Basically, discover what works for you. It will make your growth easier.

Maximize the power of social media. It is helpful. Share someone’s content, repost, like, follow relevant people and hashtags, build your virtual circle.

There is no end to growing, remember. We are all learners in one way or another. So keep doing it.

Feel free to send me questions on WhatsApp +2349024267637

Keep tab and attend any speaking seminars I have too, when you have the chance. One idea is all you need sometimes.

Aderonke Olubanjo- Dgvstyles

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Ibadancity Fashion College – A Central Bank approved EDI Centre in ibadan.

It’s a new advantage for all past, present, and future students or interested participants.

Reach us for more details.

Your business should take a new turn, tap into this wisely.

IBADANCITY FASHION COLLEGE

RING ROAD IBADAN

BEHIND IBEDC OFFICE RING ROAD

FOLLOW THE ROAD BESIDE FOODCO RING ROAD.

08081067070 (+234)

INSTAGRAM @IBCITYFASHIONCOLLEGE

http://www.dgvstyles.com

FASHION AND OUR 5 SENSES. 

The 5 senses commonly known as – Sense of Sight; Touch; Sound; Smell and Taste. Are not just there for the Biology classes alone. They have roles to play in many aspects of our daily lives as we all know. 

But in the fashion industry, how do they come into action? 

 
Every design has a process. As a Fashion student or a fashion designer, you should be used to this. The process starts from the thought-stage, when it was just an idea to it’s final execution and display. This looks like a Brief sentence, but the stages can take  as long as the design takes, hours…..days….weeks……months……  

The design process applicable to different business development can also come to use in the Fashion workplace, the way you interpret it is up to your personal specifications. 

 This is a topic for another time. 
Today we are focusing on the 5 senses we were taught in school and how it helps our designs. 

Each of the five senses play a significant role in the process. And each should be considered if you always want professionalism take a key role in your fashion business. How you understand working with it is what matters now. 

When you get so passionate with your work, some things come easy. Same way in the process of the job, lots of lessons are learned and things get easier by and by. 

Let’s start with the sense of ……

1. SIGHT

There is no faster way to assess your works yourself, and by others, than how it appeals to the eyes. An appealing outfit /Fabric draws attention faster. We call them “eye candy”. You must activate the ability to know this and develop it. It matters when you want to consider display clothes. Either as store display or social media displays. At this stage, the finishing and other details come later, it must be able to attract the eye at first glance. 


How vibrant are your color choices?  

How the shapes and other factors align to create perfect attractiveness.?

How you work with the Contrasts. ? You must be dramatic with the way you work with contrasting colors to create pretty illusions. 

Next we have the …

2. SENSE OF TOUCH

After seeing, there are responses and results. He client or prospective clients will want to feel it. Either by trying it on or by touching to feel the texture. 

How the Fabric feels against their skin. 

If it’s soothing and smooth on the body. Or by touch. 

How the outfit lays on their body, how it conforms and makes them feel matters here. The more comfortable it feels, the better. This means, when shoooing for the resources, in your design process cycle, you have to put a lot into consideration. Don’t just buy because it’s attractive, touch and feel how it feels on the skin.   Soft or stiff? Smooth or rough? 


 

 The next sounds quite funny too. It is 

3- THE SENSE OF SOUND.  
You start to wonder, what sound does your designs make? Apart from the sounds of details. There are sounds that remain inaudible, but let’s face the facts. Designs speak. If only you have the “ear” to hear it. Some great designers will tell you, when they see a lovely Fabric , it’s telling them ‘something’. Maybe we will call that an extra 6th sense 😉. 

But here let’s apply this to the ruffling sound the Fabric makes, it the clicks of the details attached to it, like beads and sequins and buttons. The rustling sound they make as you move. The rhythmic pattern of the blings on your garment, etc. why do we see an outfit and say it is loud? – it is definitely saying ‘something’. 

Consider the sounds your designs will make. On the stands and on the wearer. 


Next we have 

4- THE SENSE OF SMELL. 

Scents are called ambience transformers. We have designers who make the scents of their stores attractive and peculiar to them. That you could almost link the air to them.  This will come into play in your design process when we consider the marketing and display duties. When a client enters your store, how appealing? It looks beautiful, does it smell good.? The way your store or workspace smells will transfer to the outfits too. It is called “psychological trigger” or “aromatherapy + Fashion”. Make the scents appealing enough to keep them till they make their purchases and even keep them coming back. 

And lastly , we have 

5- THE SENSE OF TASTE 

In the fashion world, we call them -Edible garments. Designs so sweet you could almost eat. Asides ‘Taste’ – that reflects how you follow the other 4 senses tastefully, choosing and making with a particular sense of purpose that fits some ‘Tastes’ or target customers. Sometimes you play around fashion by using edible items, although this is meant for runways or photoshoots alone. 

So In this sense, let’s settle for the first definition. If you are in an area, ensure your designs fits the taste of that area. You won’t kill your market if you obey your environment. Ignoring what works in your environment is like stabbing your market in the eye. Let your designs and taste match. In a student community, if you major on Couture, you may not hit the market in the eye the way you should. 

And ensure your designs are so good we can almost feel the flavor on our lips. 

 It is believed , we humans have more than 5 senses. Reach in and tap into all the senses you are gifted with. Even the ones you haven’t used before, they just may be somewhere waiting for full expression. 

The way you apply all you learn will influence the results you and others see. Don’t just be a regular in the fashion industry. Dare to be Different!

All designs featured in this article are made and modeled by fashion students of Ibadancity Fashion College. 

For Admissions  & Enquiries 📞 2348081067070. 2348099012555

Ibadancity Fashion College is the leading Fashion school in Ibadan, Oyo state Nigeria. 

Having raised hundreds of fashionpreneurs and still going stronger. Empowering youths and equipping them with skills to excel and  be outstanding in the skills learnt and career of their choice. Our classes are not only hands-on practicals and theory classes, but also loaded with Entrepreneurial classes to equip them as they learn on the go. We teach all fashion related courses and more. 

Located on Ring Road Ibadan. 

4,Ajia street. Off iyalode crescent. 

Behind IBEDC office (Capital building). 

Ring Road. Ibadan. Oyo state. Nigeria. 

Facebook page –  Ibadancity Fashion College

Instagram @dgvstyles 

08081067070

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How To Make Your Productivity Increase Always 

Either as a business owner, or employee, or employer. Even as a student, or stay-at-home worker, whatever category you fall into. The need for a rise in our productivity and efficiency is a normal pull on our daily routine. 

Most times each day we seek to make more of the next day, and sometimes the next day end up not being as fruitful as we imagined or expected. 

How do we get this sorted till we reach our desired goal. 

First of all, remember, you are not alone in this. Most people are in the same shoes. But if you don’t like anything, seek to change it. Maintaining status quo won’t bring the change you desire. 

The plan you make today, will bring the change you desire tomorrow.

1. PRIORITIZE.

 Sort out all your tasks first. Having clusters here and there to do may get you more confused and helpless. In order of priority, list them and mark one by one. I often list out clothes I want to make in the order of simplicity, sometimes I pick the difficult ones first , and other times the other way round, depending on the type of day it falls into. In prioritizing, don’t be rigid. Allow flexibility.  Always check the list as the day or the week goes, to see how far you have come. You may not meet the target when you start this, give yourself credits for every small accomplishment, it boosts YOU. 

2. PLAN YOUR MOVES. 

After listing, plan how you intend achieving them. This enables you to know if your listing is okay or not. If you have an hour to work and you list 3 tasks that will take about 2 hours each to complete, you’ve already planned discouragement and failure alongside. Plan and be realistic with yourself. 

3. EARLY BIRDS. 

Wake up early and pursue your dream. Of course get enough sleep, but not excessively. Starting in time saves you a lot of stress.  You can’t change the number of hours in a day, but you can change how you spend them. 

4. LEFT FOOT FIRST? –  Sometimes starting with the most difficult task may give you a good sense of accomplishment. It could make all other tasks easier to handle. Consider you starting with the easy ones and later, you had to do the difficult ones, it may end up looking like you’re spending forever accomplishing them. Worst can come first to make the end look much better. 

5. TIME CONTROL.  

Learning to control your time is like mastering your art. 

Even if our home is your office, for those working from home, this may seem difficult. But it’s a matter of marking your time well and getting it aligned with your plans. While at work, avoid distractions. Avoid unnecessary visits from friends, or gist hours that wastes your time.  They are small, but they creep in and waste the day.  And don’t pile up more than you know you can do. Work with your speed and time yourself. This gives you a good sense of productivity. I gained speed in sewing by learning to time myself. Thus i can foretell the hours each task can take. 

6. STAY ON THE POSITIVE SIDE ALWAYS. 

Work flows well when you maintain a positive attitude. Let your mind dwell on positivity all day. Allowing negative thoughts sink in will play down your morale. You need all the vibes you can get to increase your productivity. Many times I surround myself with music that boosts me up on loud play , it allows me feel good about myself and I definitely achieve more. Whatever works for you, discover it and apply it. 


No matter what you do, getting better makes it all better. Don’t be the type that gets satisfied with little achievements. Look up and ahead always. Work it daily. I never want to go to bed without adding a new knowledge. Especially for someone in a career that does more teaching or taking others through certain things. You need a constant refill. So if you critically look at it. Your work involves a little bit of giving something out. Be on constant refill. 

PRINCIPAL INSTRUCTOR- IBADANCITY FASHION COLLEGE

4, AJIA STREET. BEHIND IBEDC OFFICE RING ROAD IBADAN. 

(Follow the tarred road directly opposite chicken republic ring road. Ibadan)

08081067070. 08099012555.  (234)

Sharpening Your Own Ax!

It takes more than dedication to grow your career.  ‘SKILL’ is crucial. ☝
Now, acquiring a skill doesn’t mean you are skilled on that field. Being skilled on that field should become your target.  “If the Ax is dull and its edge unsharpened,  more strength is needed, but skill will bring success ” (Holy Bible).
    God says skill, not just dedication. If you will have to chop wood, you’ll do better job by sharpening your Ax first.
The point is Work Smarter, Not Harder.

Take time to learn the skills you need, you will save time in the long run  and be far more successful.
Never rush learning. It’s a pity these days that many people do not spend as much time as they should learning and developing themselves. Every one seems to be in a hurry to be called CEOs,  but how many of them are truly unique and outstanding enough to be called CEO. ?
What are you executing? How solid is your root?, your base and your background?  Do not be all about the titles and positions and names. Be a representative of what you claim to be representing.
Sharpen your own Ax by reading wide , attend seminars, conferences, and always observe working models. Sadly, how many in this category have working and real models they look up to and tag? If you think you are the best, then that’s exactly where the problem is. No one knows it all.
You are never wasting your time when you are sharpening your Ax.

Have a fulfilling week. .
                                       DGV.

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