4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

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For questions email me dgvstyles@gmail.com

Click the link below to get some tips from me.

https://youtube.com/channel/UCLqPY7usmRzdvCmBB6HjpRA

Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

MISTAKES TO AVOID BEFORE YOU LAUNCH YOUR FASHION BUSINESS.

When I was younger, the term ” self employed” sounded so fascinating, i really couldn’t wait to start and own my own businesses, yes the plural because I wanted to do a whole lot more than whatever I am doing now.

Being self employed is not as smooth as it sounds, especially when it means you work almost round the clock. It’s juicy parts also comes with its own perks and advantages, so on the days you feel low, those thoughts keep the ball rolling.

Let us leave the business life talk for a minute and talk about the real reason this post attracted you here. I guess, you are about to start a fashion business or you have just started one. With my experience so far, what can I say you should and should not do as a startup fashion business owner.

You want to own a fancy store, have amazing clients or customers, make a lot of money, all the pictures are vividly painted in your mind.

Now as you start setting up, all the pictures will start dropping a ‘buy me’ ‘buy me’ chorus in your head. The most logical thing to do before you ‘waste’ all your startup fund ( -by waste- I mean spend it on what you like but not what is presently needed by the business), is to have a list of all the things you would love to buy, list it all out.

After making this list, start by looking critically at each one and strike out the ones you will not be using daily. your business will grow and you will have time to buy more, don’t use all the start up funds to buy what you will need later.

Another thing to note is – if you cannot afford a store / shop, start from home. what will be the point of you renting a space you cannot pay for with the proceeds from the business.

Not everyone you see making millions in business shows you what they are doing.

You are not in business to show off, you are here to make profits not just money. if you will start from home, ensure you make it comfortable as possible so it doesn’t bore you out.

Our next point is – Know that every customer that walks in is not your lifelong customer, do not fight to please them at the detriment of the business. People will ask for ridiculous discounts, emergency deliveries and more…., if it works for you, do it, if it stresses you, be kind enough to yourself to leave it out.

if you are planning to go into ready-to-wear, think about having loads of clothes on the rack with no one buying them before you start. Spend more time building your client base, with adverts, videos and things that will attract them to you first.

last point for today will be, Never stop developing yourself, your skills and your knowldege base. i have been in this industry more than 20 years and i never go a day without trying to learn something new, not just for myself but also to teach my students at Ibadancity Fashion College. it keeps you fresh, it keeps you updated and knowledgeable when talking to others about what you know.

follow my Instagram handle @dgvstyles to learn more tips daily

and the handle of the fashion college @ibcityfashioncollege

to know more about the fashion school email ibcityfashioncollege@gmail.com

or contact me via whatsapp +2349024267637

How to style up for harmattan in Nigeria

Hows the weather in your area? If you’re not a Nigerian, you cannot appreciate harmattan. I mean, that’s about the coldest season we have when some are enjoying winter chills.

During this season, the weather is dry and a bit cold in the early and late hours. The afternoon sun is however not kidding cos it gets so hot.

You see why I said you can’t deal with this if you’re not Nigerian. Yet we enjoy the combo weather so much that we want long sleep during this season.

Back to our style talk, how do you dress up and make the best of this once in a year brief season.

If you’re like me, it’s the time to dig up those layered clothes and rock them.

A perfect season for kimonos.

Why Kimonos? Because they are your best friend when the weather does a bipolar switch by noon. Just pull off your overall and enjoy in your summer top and pants 👖 or slacks. Leggings are great choices, get the rooms that won’t show off your inner wears especially if you’re going to workplace.

What can you wear under your kimonos long and short?

1. Shorts and tops

2. Leggings and tops

3. Midi dresses

4. Short dresses

5. Long dresses

The list goes on. Just style up and look amazing for yourself.

Don’t forget to use some cool fragrances, smell good hmmmmmmm.

You can buzz me to order from my beautiful kimono collections, you will definitely want to order more for you and your friends.

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POP SOME COLOURS

I searched my wardrobe frantically and saw that as a a lover of dark colors, majority of My clothes are falling in the same range.

Not a good idea for a fashionista

Are you like me?

Or should we do a wardrobe check to know if you also have a majority of some colour line.

It’s cool to try on some new colors.

For me, certain colors lift my spirits and I am certainly not the only one.

I didn’t like pink, but at a recent event I wore pink and Girl!!!! I felt really cool and sweet.

This season has some new color trends. Muted colors is on the rise. It means a lighter or a bit duller shade of the bright colors.

I love Mustard Yellow in particular. Its really beautiful, oozes some confidence, and gives you that “Boss Chic” style.

Here are my picks for the week as seen on the net. You could try some out. And if you need any of these as a ready to wear. Feel free to contact me. I deliver worldwide.

Follow me on my social media handles

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My fashion school – Instagram- ibcityfashioncollege

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Stay pretty, stay beautiful.

Seasons greetings

The 4 types of measuring tape you need in your sewing room

As a tailor, fashion designer, seamstress or seamster, you need to consider having this measuring tools to make your projects easier to handle at any given time.

I’m already certain you have an idea of what a measuring tape should be like. Also remember we have different textures and brands of these tapes.

Buy the ones that will last longer. And buy different types that will come in handy whenever you need them.

1. The regular 60 inches with cm on reverse side for easy conversions


2. 80 inches, don’t limit yourself to 60. Save yourself the stress off adding up measurements


3. 120 inches is a plus. Especially if you will be sewing beddings/ curtains.


4. Retractable taperule- your easy Carry on tool everywhere you go

Refund or I drag you…

If you’ve not been in this shoes, and you own a business in naija I must say – Una Wehdone o.

I wish I could say may it never happen to you. But, knowing fully well that success stories comes with a lot of sides we don’t want to share with the public. I will say, what for it. Its not a curse, its the reality.

What happens when such things come up.

Okay, as a consumer and customer to other businesses, I will say no one is at fault really. Its always a battle of one side vs the other.

Either the client is the one at fault, trying to give the vendor a bad image due to some reasons known to them alone.


You will be surprised, some business owners set customers against their competitors in the name of pulling them down, for them to rise and shine better.

Same way, sometimes it’s the business owners who take up jobs they clearly can’t deliver and call for these unnecessary dragging.

Then we have these instances when no-one is at fault, but the 2 parties just can’t clearly understand and manage the simple situation till it gets out of hand.

Have you been there? What did you do?



If you ask me, oh yeah I have been there and in all occasions, I’ve ensured my part is well delivered to a good level of justification. The clients of course may not accept but I want a case where you hear the story and I can boldly say- I did my part.

I happened to work on a project a while ago which involved a 3rd party organisation. Things happened, clearly out of my control and the affected people were threatening fire and brimstone. I just dey observe, did what I could and left the rest.

Should this push you out of business?
Of course NO! You will likely face more troubles, they are the hurdles you cross to get to the top.

Just be fit and good to go. The more you scale, the better you get at managing your business.

Have a productive weekend.

Follow me on Instagram @dgvstyles @ibcityfashioncollege

WhatsApp +2349024267637

Ibcityfashioncollege@gmail.com
Dgvstyles@gmail.com

How to stop your threads from breaking when sewing .

For more follow up on Instagram @ibcityfashioncollege.

And @dgvstyles

Ibadancity Fashion College.

WhatsApp +2349024267637

Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

• Thread cutting

• fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

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STEP BY STEP GUIDE TO TAKING MEASUREMENTS FOR YOUR SEWING PROJECT

We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.

If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?

Knowing how to take your measurements by yourself saves you a lot of stress.

Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.

This video is as simple as ABC.

The guide is easy and you will see its really not a big deal getting a hang of it.

Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.

Don’t forget to Click subscribe on the YouTube channel

https://youtu.be/jUDkxnB45Bc

Aderonke Olubanjo

IBADANCITY FASHION COLLEGE

+2348081067070

WhatsApp +2349024267637

STARTING YOUR FASHION BUSINESS IN A SMALL WAY

You’re on this page because you are probably nursing the idea of starting a fashion business, or you have already started one and you are thinking of how to navigate this busy road with ease. These small tips will definitely be helpful, trust me.

I am Aderonke Olubanjo, the CEO of Ibadancity Fashion College and DGVSTYLES

WHAT EXACTLY DO YOU WANT TO SELL?

This is the first question i will be asking you. I have met many people who want to start a business with a general idea. ok, there is nothing bad with a general idea, but you will need to narrow it down to a level to attract the clients you are looking for. If i ask you and you say “I want to sell clothe”, fine, my next question will be – What Type of Clothes? Casuals?, Natives? Maternity? Kids? Teens? and so on.

You should have a clearly defined line, this will enable your clients relate with you more based on the area. Also it will help direct the customers who need the services to you. There are so many general people in your industry, make yourself more visible by being different.

WHAT ARE THE ESSENTIAL TOOLS AND EQUIPMENT?

cottonbro Pexels.com

You need equipment tools and equipment, some, not all. a common mistake is investing in the wrong startup tools or equipment with the initial capital you are investing into that business. Research and know what you need before buying. Buy what you really need and maximize your capital adequately.

Artem Beliaikin Pexels.com

WHERE DO YOU WANT TO SET UP?

Are you renting a store or starting from home?

ask yourself this and weigh the options available to you. if the available capital is enough to Rent and Equip the store? Or, should you start from home and seek to expand after?

The cost of renting and furnishing is not a small cost. Here, note that if you want to set up, do it in a way that will attract the right clients. instead of renting a space that will not give you the needed look you want for that business, start where you are and focus on your marketing and online visibility for now. Not taking for granted the quality of your products and services.

these are just few questions to deliberate on as you prepare to launch your fashion business.

stay connected for more tips from me.

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