4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

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Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

NEW! WEEKEND & PRIVATE SEWING CLASSES

You asked! We have listened. And with a beautiful twist

Private classes now available both at the college and Online.

This gives you the freedom of doing your main job while you develop side skills.

The class allows you choose topics you are comfortable with alongside developing the business skills.

To know more, send a direct message or email dgvstyles@gmail.com  or ibcityfashioncollege@gmail.com

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How I got my business name?

This is one area I enjoy discussing with startup business owners. It interests me and catches my fancy almost anytime. Maybe because I’ve had to deal with so many business names during my Entrepreneurship Development trainings for business owners

There are names and there are names. Let me say.

I’ve heard names that made me check ten times if my eyes were still working well lol 😆.

Have you heard a business name that didn’t sound like what you thought it should? Or let me say you heard the name and had another business in mind? It’s like naming a child with another culture’s name. Or like in my yoruba culture in Nigeria. Only twins can be called “Taye & Kehinde”, now imagine you meeting someone who says his or her name Is Taye. And the person isn’t a twin?

Now you get it. I suppose.

Watch this short video in the link below to hear my tips on choosing business names.

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Refund or I drag you…

If you’ve not been in this shoes, and you own a business in naija I must say – Una Wehdone o.

I wish I could say may it never happen to you. But, knowing fully well that success stories comes with a lot of sides we don’t want to share with the public. I will say, what for it. Its not a curse, its the reality.

What happens when such things come up.

Okay, as a consumer and customer to other businesses, I will say no one is at fault really. Its always a battle of one side vs the other.

Either the client is the one at fault, trying to give the vendor a bad image due to some reasons known to them alone.


You will be surprised, some business owners set customers against their competitors in the name of pulling them down, for them to rise and shine better.

Same way, sometimes it’s the business owners who take up jobs they clearly can’t deliver and call for these unnecessary dragging.

Then we have these instances when no-one is at fault, but the 2 parties just can’t clearly understand and manage the simple situation till it gets out of hand.

Have you been there? What did you do?



If you ask me, oh yeah I have been there and in all occasions, I’ve ensured my part is well delivered to a good level of justification. The clients of course may not accept but I want a case where you hear the story and I can boldly say- I did my part.

I happened to work on a project a while ago which involved a 3rd party organisation. Things happened, clearly out of my control and the affected people were threatening fire and brimstone. I just dey observe, did what I could and left the rest.

Should this push you out of business?
Of course NO! You will likely face more troubles, they are the hurdles you cross to get to the top.

Just be fit and good to go. The more you scale, the better you get at managing your business.

Have a productive weekend.

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How to Say No To Free Jobs as a Business owner

You will encounter people who ask fro free jobs in the name of publicity and promotions, no doubt. But, the question is – is it okay to keep accepting and giving in to it?

In my early years of starting my fashion business, I met a lot, I mean a whole lot of these people and I will share my personal take on this with you. Take the part that works for you and leave out the ones you don’t want .

There are influencers and celebrities, they do a lot in helping your business grow. As a new business owner, enter this kind of engagement with caution. Except you have a lot of financial reserve and can afford running the business for a while without expecting detailed profit.

Free Jobs mean zero profit, don’t forget. Free Jobs can help you but not at the detriment of the main goal of the business.

Don’t use too many of them in the name of getting famous. You are not the only one they are asking for the same privileges.

The part that baffles me is, the same people wear and flaunt ,they even advertise for foreign brand names all in the name of “I Belong and I wear luxury” – these brands don’t pay them but they’re happy to do free advert why?

These brands took time to grow their products, their brands and they became a name everyone wants to reckon with.

Have you done the same for your business for just 12 months?

What new thing have you added to your business in the past 6 months?

What improvements are you looking at in the next 3 months?

If you don’t have a good product everyone wants to have, the fame will only make your name ring in their ears, give you likes and followers but not paying customers.

In my business early years, I worked with a lot of celebrities and I realised if care is not taken you may keep attracting the wrong audience.

The willing ones assume your brand is for rich people alone. Or they feel they just can’t afford you.

Some assume you must be too busy for ordinary people like them.

On and on.

Learn to say no, if you want your business to grow.

The video below has some tips for you.

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Choosing The Right Business Name

Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?

How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.

Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.

Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.

It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.

The name you will choose for your business is the name you want to be called. Don’t rush to select.

Consider how far you want the business to go. What is the vision? The end goal.

Your business name is unique, and your clients must be happy to relate with it.

If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.

Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.

Let’s take an example

RONNIES LOOKS

RONNIES

These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.

The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.

Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.

Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.

For global brands, products or services- consider your foreign clients too. Simplicity does it.

Your business name will keep being on people’s lips. Don’t take it with fingertips.

Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?

If not, you are already creating a demarcation which will affect the business growth.

Take a short time and review your business name.

Search for industry keywords.

Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.

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Ibadancity Fashion College is behind IBEDC office capital building ring road ibadan. Oyo state, Nigeria.

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Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

• Thread cutting

• fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

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WHY I CHOSE TO BE AN ENTREPRENEUR

Having a personal business and not having a compulsory 9-5 was a dream, I loved it, and for anyone who likes independence, I believe we are on the same page. Then after a while I realized that the path of Entrepreneurship and business is not as juicy as it looks from afar – Says Teetee a rising entrepreneur in the food and confectionery industry.

Those who hate their jobs quickly find comfort in deciding to start a business. And if I must say, It is quite risky to step into an unwalked path without a guide. When people say they want to start a new busines for the first time, the first thought in my head is, why not juggle it alongside that job until you find a balance point. It is quite easier for people who had been in the business of small businesses to keep starting and working on new startups until they find a Gold spot, than a complete newbie who believe he or she can base their decisions on the results of the business owners they are seeing.

A tree should not be judged by its leaves and trunk size, you didnt see it when it was digging the roots in.

WHY DO PEOPLE CHOOSE TO BE ENTREPRENEURS?

One major reason is because they admire other entrepreneurs around them. You want to be like they lady or guy who looks like he or she is making so much money from that simple job they are doing. Simply put, Successful people inspire others to be successful; but they works lie with the inspired people- are they seeing beyond the surface?

They have so much hope and faith and just somehow believe all they need is a huge capital and the Boom starts. They even believe they have more business sense than other business owners around them, and they see more prospects in their own success more than what they are seeing in the people inspiring them. “If A could do it l, I was more brilliant than her in school, I can definitely do better”

Until you get into the water. Never think you are a good swimmer.

NOT WANTING TO BE BOSSED – Is another reason many chose Entrepreneurship and this is one of the bad reasons. When you don’t want to be controlled, how do you plan controlling others? Being bossed around can be annoying and ego-hurting, but you can work your way around this and learn instead of resenting the boss. Entrepreneurship makes you a boss to others too, you don’t know the type of boss you will turn out to be in a heated situation. If you want to be the one with the final say always, then leaving your job for the business field may give you loads of hiccups.

If you are choosing to start an Enterprise, know you are choosing to take so many risks and uncertain routes. Evryone is a good dancer on the seat until they hit the dancefloor. Look beyond the surface, look beyond the ‘sold out’, look beyond the Instagram swags, look beyond the status they are showing you they have. Look deeper beyond the facade, if you jump into a water too deep, and you can’t swim good enough, you know the results.

To know more about our Entrepreneurship classes, visit the college or contact us on +2348081067070

IBADANCITY FASHION COLLEGE . Unisex Fashion and Entrepreneurship College. We are a CBN/NIRSAL ACCREDITED EDI assisting business owners in getting msme loans to fund and grow their businesses.

AGSMEIS Is meant for all business owners. Start up or existing. You can loan up to 10 million naira, with 6 to 18 months Moratorium and a 9%interest for 5 to 7 years. To apply. Contact us for more detials. Many business owners can testify to it now, join them too.

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Ibadancity Fashion College – A Central Bank approved EDI Centre in ibadan.

It’s a new advantage for all past, present, and future students or interested participants.

Reach us for more details.

Your business should take a new turn, tap into this wisely.

IBADANCITY FASHION COLLEGE

RING ROAD IBADAN

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GETTING MY FIRST CLIENTS – Family & Friends

We all know building business is not as easy as it sounds or projected. By the time you dive in, you see a lot of hidden realities you haven’t faced before starting. And this is common to all businesses. So, you’re not alone.

The fear of a lot of new business start-ups is getting the first clients. How do I get my product or service known, how do I get more people on board?, how do I get my first major break ?, and so on….

And let’s face the truth here, it’s really not so easy to push one’s business, NOT because you’re an introvert,extroverts have the same issues too. It’s just a normal fear of “will I be accepted?

Today, I will be sharing few tips on how-to get the first clients, they are the foundations you need and later build on

1● Tell family and friends in a way that reflects your seriousness and professionalism. I’ve often heard people saying family and friends don’t make good customers. In other words, they can be the best constant client and your best referral people. It is how you tell them that determines how they see you, and believe you. You say it jokingly, the term it as a joke or just a side passion you want to pursue.

Imagine you just saying it casually and expecting them to patronize you? Did you give them your business card? Did you send them the social media handles of the new business? For them to share too?

A personal message to them would sound very official and make you look serious. Let them know why you’re going into the new business. How much it means to you.

You actually need to ask them to share your message. They may not be able to afford you, but they may have your clients around them. They will refer.

And remember to thank them for the little helps. It will make them do more.

To be continued…….

IBADANCITY FASHION COLLEGE

Your one stop college for fashion training and entrepreneurship

For admission/ enquiries- call 08081067070 (+234)

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