4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

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Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

How I got my business name?

This is one area I enjoy discussing with startup business owners. It interests me and catches my fancy almost anytime. Maybe because I’ve had to deal with so many business names during my Entrepreneurship Development trainings for business owners

There are names and there are names. Let me say.

I’ve heard names that made me check ten times if my eyes were still working well lol ๐Ÿ˜†.

Have you heard a business name that didn’t sound like what you thought it should? Or let me say you heard the name and had another business in mind? It’s like naming a child with another culture’s name. Or like in my yoruba culture in Nigeria. Only twins can be called “Taye & Kehinde”, now imagine you meeting someone who says his or her name Is Taye. And the person isn’t a twin?

Now you get it. I suppose.

Watch this short video in the link below to hear my tips on choosing business names.

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The 4 types of measuring tape you need in your sewing room

As a tailor, fashion designer, seamstress or seamster, you need to consider having this measuring tools to make your projects easier to handle at any given time.

I’m already certain you have an idea of what a measuring tape should be like. Also remember we have different textures and brands of these tapes.

Buy the ones that will last longer. And buy different types that will come in handy whenever you need them.

1. The regular 60 inches with cm on reverse side for easy conversions


2. 80 inches, don’t limit yourself to 60. Save yourself the stress off adding up measurements


3. 120 inches is a plus. Especially if you will be sewing beddings/ curtains.


4. Retractable taperule- your easy Carry on tool everywhere you go

Choosing The Right Business Name

Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?

How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.

Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.

Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.

It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.

The name you will choose for your business is the name you want to be called. Don’t rush to select.

Consider how far you want the business to go. What is the vision? The end goal.

Your business name is unique, and your clients must be happy to relate with it.

If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.

Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.

Let’s take an example

RONNIES LOOKS

RONNIES

These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.

The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.

Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.

Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.

For global brands, products or services- consider your foreign clients too. Simplicity does it.

Your business name will keep being on people’s lips. Don’t take it with fingertips.

Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?

If not, you are already creating a demarcation which will affect the business growth.

Take a short time and review your business name.

Search for industry keywords.

Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.

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Ibadancity Fashion College is behind IBEDC office capital building ring road ibadan. Oyo state, Nigeria.

+234 8081067070

WhatsApp +234 9024267637

Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

โ€ข Thread cutting

โ€ข fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

โ— Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.ย  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

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STEP BY STEP GUIDE TO TAKING MEASUREMENTS FOR YOUR SEWING PROJECT

We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.

If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?

Knowing how to take your measurements by yourself saves you a lot of stress.

Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.

This video is as simple as ABC.

The guide is easy and you will see its really not a big deal getting a hang of it.

Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.

Don’t forget to Click subscribe on the YouTube channel

https://youtu.be/jUDkxnB45Bc

Aderonke Olubanjo

IBADANCITY FASHION COLLEGE

+2348081067070

WhatsApp +2349024267637

HOW TO START A SMALL FASHION BUSINESS

Are you thinking of a new side business to start this year?

Is fashion or sewing on your list?

If yes, this post has some information and guides for you.

If I ask why you’re choosing sewing or fashion, your answer could be –

– You’re looking for means of generating side income. Either from home or you eventually plan making it bigger. This is a good enough reason to consider starting a side business.ย  We are in the era of multiple streams of income.

Why sewing? Maybe you have deep interests in fashion. Or you just don’t know why, you just like it. Sewing is a trending business – Always trending.

To start a sewing business, you do not need too much capital. You can start with a small budget and work your way up to the top.

Start with the essential tools and equipment. Don’t Invest in every fancy equipment, buy the ones you need urgently. Some equipment will only result in tying down your capital.

Get a good sewing machine. How do you know one? We should have an old post that talks about it on this blog. There will be a revised edition soon.

Set it up and start working from your small space.

Before this, triple check your finishing skills. Customers may come easily, little issues can turn them off especially in this sewing and fashion business.ย 

Make your jobs speak for you.

Start by designing clothes that will attract more customers to you for yourself. You are first contact person, they will look up to you.

Keep practicing all the styles you can think of now. Use yourself as the experiment, it’s safer than using customer’s clothes for experiment.

Get the essential sewing materials. While learning or training, you would have noticed some supplies you’re always using eg bias, threads, multiple needle sizes, different Scissors, trimmings, fusibles- stay (different ttpes), zippers etc

Starting your business won’t be difficult if you start by working with your budget.

Make a list and sort in order of priority.

Start with that one client and give it all it takes .

As a Young Entrepreneur, How do I break even FINANCIALLY?….

First of all. You are not alone on this chair, or table so to say. It is a concern most of us face, even the “so called” ‘established ‘ business owners- from your own point of view. You assess them as established, but they believe they are equally on a road to somewhere.

When people for example call me a big girl in the industry. I sometimes look around to check if I’m the same person they are referring to ๐Ÿ˜Š. Because I see myself as a goal getter same way they themselves. Our goals may be different yes, because some of us have played our friendly matches, our qualifying matches and now in the real game.

We are all on this pitch. Everyone wants more money. You do, I do too

But, your concern is how did they get there, because it seems you are just struggling through some thick bushes right now. Believe, it’s a matter of time. You will score more goals on this field.

Finance is why you are in business. Or part of. So you can’t give up yet. Except you feel this lane is not your own.

Having funding issues is normal, many startups face this. And if your business background is not as solid as some, you might find it more tasking. Like, if this is your first business. Getting everything going won’t be milky smooth.

Do your background checks. – know the pits and rocks in this field of yours. Its easier to play when you are familiar with the field. Don’t believe what some motivational speakers say, they make it sound like it’s just a finger snap solution. It is a PROCESS…….

Keep doing your ‘DO’ – in my words. Network and meet people that will help. Some people will only tie you to their aprons, avoid or break from them.

Keep your ears and eyes open and be ready to take risks. Life itself is one big risk. Seek available funding options around you, they keep you in check at times, because you owe your responsibility to ensuring you dont fail on it.

Start small. Don’t price your businesses the way A or B is pricing theirs. What works for you is not what works for them. They may be selling according to their circle ,connections, etc. Is your price fit for your market?

Basically, discover what works for you. It will make your growth easier.

Maximize the power of social media. It is helpful. Share someone’s content, repost, like, follow relevant people and hashtags, build your virtual circle.

There is no end to growing, remember. We are all learners in one way or another. So keep doing it.

Feel free to send me questions on WhatsApp +2349024267637

Keep tab and attend any speaking seminars I have too, when you have the chance. One idea is all you need sometimes.

Aderonke Olubanjo- Dgvstyles

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GETTING MY FIRST CLIENTS – Family & Friends

We all know building business is not as easy as it sounds or projected. By the time you dive in, you see a lot of hidden realities you haven’t faced before starting. And this is common to all businesses. So, you’re not alone.

The fear of a lot of new business start-ups is getting the first clients. How do I get my product or service known, how do I get more people on board?, how do I get my first major break ?, and so on….

And let’s face the truth here, it’s really not so easy to push one’s business, NOT because you’re an introvert,extroverts have the same issues too. It’s just a normal fear of “will I be accepted?

Today, I will be sharing few tips on how-to get the first clients, they are the foundations you need and later build on

1โ— Tell family and friends in a way that reflects your seriousness and professionalism. I’ve often heard people saying family and friends don’t make good customers. In other words, they can be the best constant client and your best referral people. It is how you tell them that determines how they see you, and believe you. You say it jokingly, the term it as a joke or just a side passion you want to pursue.

Imagine you just saying it casually and expecting them to patronize you? Did you give them your business card? Did you send them the social media handles of the new business? For them to share too?

A personal message to them would sound very official and make you look serious. Let them know why you’re going into the new business. How much it means to you.

You actually need to ask them to share your message. They may not be able to afford you, but they may have your clients around them. They will refer.

And remember to thank them for the little helps. It will make them do more.

To be continued…….

IBADANCITY FASHION COLLEGE

Your one stop college for fashion training and entrepreneurship

For admission/ enquiries- call 08081067070 (+234)

Instagram @ibcityfashioncollege

Facebook page- IBADANCITY FASHION COLLEGE

Location – BEHIND ibedc office Ring road ibadan. Follow the road beside FOODCO RING ROAD.

STARTING YOUR CLOTHING / FASHION BUSINESS RIGHT FROM HOME

Oftentimes, I’ve found myself as a teacher being asked questions about starting up the business on a low scale. Personally, I started my business from home. And it was a great experience. I see it as an opportunity many can make good use of. It helps in giving you enough time to save up, build your brand and gain client, most importantly; gain the good, the bad, the ugly, the sweet experiences; and get you well prepared for the real world of business out there.

You being in the fashion business world is already an advantage. Remember, everyone wants to cover up, and look good especially. It tells you, you have a business meeting readymade needs by nature. Food and clothing are part of the major things no one can do without.

Having it in mind that the business you’re about to go into is almost a “Sure” venture. Gives a good prospect. You can bet on it.

You’ve always heard it – Dream BIG!

And now, as a startup, you have also decided to Dream Very Big. This is absolutely cool. ๐Ÿ‘. But wait a minute, what about crawling before walking, walking before running……

There is a Process. Whether you choose to see it or not accept it. Don’t go ahead of yourself in the process of dreaming Big.

Your dream of becoming famous should be set aside, invest all the strength you have at the start into setting off your business line on a solid start.

Get all the knowledge you can. Be well equipped before the startup. There is a lot to understand before kicking off, that is why when you choose to learn, choose a school or a college that will teach you “All-Round”. It’s not enough to know how to sew, you need to know a lot of things. – Latest Trends, styles, body types and how to style each body type, colors, balance, shapes, the details of production, marketing, customer relations, and a whole lot more……

There is a lot to learn before you even start the business, if you want to be ahead of your game. Asides the one you will learn as you go.

To Create The Clothing Line Of Your Dreams

Have it in mind that the field is full out there. Everyone is making something, this is where the part of RESEARCH comes in. Understand the competion going on and how you can enter the market and get your feet standing. Your works must be powerful enough to gain the attention, retain the attention and get your more clients.

It will be good to choose a market to start with. You could choose children, women, men, plus size, maternity, etc…… But whichever one you choose, research to know what their market lacks. And start somewhere.

Ask to know what they need. – feedback helps, let them tell you what they feel about your work and ask for what they want. This will help you discover areas you can take advantage of.

Think up ways to maximize your limited capital. – you want to start small, it won’t be good if you put the money into what’s not worth it. Buy what you need, not what you feel is important.

More tips coming soon…… share this with a friend or anyone that needs this.

IBADANCITY FASHION COLLEGE

4, AJIA STREET BEHIND IBEDC OFFICE (CAPITAL BUILDING) RING ROAD IBADAN.

+2348081067070

(Whatsapp only – +2349024267637)

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