MISTAKES TO AVOID BEFORE YOU LAUNCH YOUR FASHION BUSINESS.

When I was younger, the term ” self employed” sounded so fascinating, i really couldn’t wait to start and own my own businesses, yes the plural because I wanted to do a whole lot more than whatever I am doing now.

Being self employed is not as smooth as it sounds, especially when it means you work almost round the clock. It’s juicy parts also comes with its own perks and advantages, so on the days you feel low, those thoughts keep the ball rolling.

Let us leave the business life talk for a minute and talk about the real reason this post attracted you here. I guess, you are about to start a fashion business or you have just started one. With my experience so far, what can I say you should and should not do as a startup fashion business owner.

You want to own a fancy store, have amazing clients or customers, make a lot of money, all the pictures are vividly painted in your mind.

Now as you start setting up, all the pictures will start dropping a ‘buy me’ ‘buy me’ chorus in your head. The most logical thing to do before you ‘waste’ all your startup fund ( -by waste- I mean spend it on what you like but not what is presently needed by the business), is to have a list of all the things you would love to buy, list it all out.

After making this list, start by looking critically at each one and strike out the ones you will not be using daily. your business will grow and you will have time to buy more, don’t use all the start up funds to buy what you will need later.

Another thing to note is – if you cannot afford a store / shop, start from home. what will be the point of you renting a space you cannot pay for with the proceeds from the business.

Not everyone you see making millions in business shows you what they are doing.

You are not in business to show off, you are here to make profits not just money. if you will start from home, ensure you make it comfortable as possible so it doesn’t bore you out.

Our next point is – Know that every customer that walks in is not your lifelong customer, do not fight to please them at the detriment of the business. People will ask for ridiculous discounts, emergency deliveries and more…., if it works for you, do it, if it stresses you, be kind enough to yourself to leave it out.

if you are planning to go into ready-to-wear, think about having loads of clothes on the rack with no one buying them before you start. Spend more time building your client base, with adverts, videos and things that will attract them to you first.

last point for today will be, Never stop developing yourself, your skills and your knowldege base. i have been in this industry more than 20 years and i never go a day without trying to learn something new, not just for myself but also to teach my students at Ibadancity Fashion College. it keeps you fresh, it keeps you updated and knowledgeable when talking to others about what you know.

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and the handle of the fashion college @ibcityfashioncollege

to know more about the fashion school email ibcityfashioncollege@gmail.com

or contact me via whatsapp +2349024267637

How I got my business name?

This is one area I enjoy discussing with startup business owners. It interests me and catches my fancy almost anytime. Maybe because I’ve had to deal with so many business names during my Entrepreneurship Development trainings for business owners

There are names and there are names. Let me say.

I’ve heard names that made me check ten times if my eyes were still working well lol ๐Ÿ˜†.

Have you heard a business name that didn’t sound like what you thought it should? Or let me say you heard the name and had another business in mind? It’s like naming a child with another culture’s name. Or like in my yoruba culture in Nigeria. Only twins can be called “Taye & Kehinde”, now imagine you meeting someone who says his or her name Is Taye. And the person isn’t a twin?

Now you get it. I suppose.

Watch this short video in the link below to hear my tips on choosing business names.

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The 4 types of measuring tape you need in your sewing room

As a tailor, fashion designer, seamstress or seamster, you need to consider having this measuring tools to make your projects easier to handle at any given time.

I’m already certain you have an idea of what a measuring tape should be like. Also remember we have different textures and brands of these tapes.

Buy the ones that will last longer. And buy different types that will come in handy whenever you need them.

1. The regular 60 inches with cm on reverse side for easy conversions


2. 80 inches, don’t limit yourself to 60. Save yourself the stress off adding up measurements


3. 120 inches is a plus. Especially if you will be sewing beddings/ curtains.


4. Retractable taperule- your easy Carry on tool everywhere you go

Choosing The Right Business Name

Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?

How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.

Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.

Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.

It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.

The name you will choose for your business is the name you want to be called. Don’t rush to select.

Consider how far you want the business to go. What is the vision? The end goal.

Your business name is unique, and your clients must be happy to relate with it.

If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.

Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.

Let’s take an example

RONNIES LOOKS

RONNIES

These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.

The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.

Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.

Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.

For global brands, products or services- consider your foreign clients too. Simplicity does it.

Your business name will keep being on people’s lips. Don’t take it with fingertips.

Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?

If not, you are already creating a demarcation which will affect the business growth.

Take a short time and review your business name.

Search for industry keywords.

Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.

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STEP BY STEP GUIDE TO TAKING MEASUREMENTS FOR YOUR SEWING PROJECT

We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.

If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?

Knowing how to take your measurements by yourself saves you a lot of stress.

Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.

This video is as simple as ABC.

The guide is easy and you will see its really not a big deal getting a hang of it.

Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.

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https://youtu.be/jUDkxnB45Bc

Aderonke Olubanjo

IBADANCITY FASHION COLLEGE

+2348081067070

WhatsApp +2349024267637

As a Young Entrepreneur, How do I break even FINANCIALLY?….

First of all. You are not alone on this chair, or table so to say. It is a concern most of us face, even the “so called” ‘established ‘ business owners- from your own point of view. You assess them as established, but they believe they are equally on a road to somewhere.

When people for example call me a big girl in the industry. I sometimes look around to check if I’m the same person they are referring to ๐Ÿ˜Š. Because I see myself as a goal getter same way they themselves. Our goals may be different yes, because some of us have played our friendly matches, our qualifying matches and now in the real game.

We are all on this pitch. Everyone wants more money. You do, I do too

But, your concern is how did they get there, because it seems you are just struggling through some thick bushes right now. Believe, it’s a matter of time. You will score more goals on this field.

Finance is why you are in business. Or part of. So you can’t give up yet. Except you feel this lane is not your own.

Having funding issues is normal, many startups face this. And if your business background is not as solid as some, you might find it more tasking. Like, if this is your first business. Getting everything going won’t be milky smooth.

Do your background checks. – know the pits and rocks in this field of yours. Its easier to play when you are familiar with the field. Don’t believe what some motivational speakers say, they make it sound like it’s just a finger snap solution. It is a PROCESS…….

Keep doing your ‘DO’ – in my words. Network and meet people that will help. Some people will only tie you to their aprons, avoid or break from them.

Keep your ears and eyes open and be ready to take risks. Life itself is one big risk. Seek available funding options around you, they keep you in check at times, because you owe your responsibility to ensuring you dont fail on it.

Start small. Don’t price your businesses the way A or B is pricing theirs. What works for you is not what works for them. They may be selling according to their circle ,connections, etc. Is your price fit for your market?

Basically, discover what works for you. It will make your growth easier.

Maximize the power of social media. It is helpful. Share someone’s content, repost, like, follow relevant people and hashtags, build your virtual circle.

There is no end to growing, remember. We are all learners in one way or another. So keep doing it.

Feel free to send me questions on WhatsApp +2349024267637

Keep tab and attend any speaking seminars I have too, when you have the chance. One idea is all you need sometimes.

Aderonke Olubanjo- Dgvstyles

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Ibadancity Fashion College – A Central Bank approved EDI Centre in ibadan.

It’s a new advantage for all past, present, and future students or interested participants.

Reach us for more details.

Your business should take a new turn, tap into this wisely.

IBADANCITY FASHION COLLEGE

RING ROAD IBADAN

BEHIND IBEDC OFFICE RING ROAD

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SEWING TECHNIQUES. TYPES OF OPENING IN GARMENT CONSTRUCTION

For every closure in your garment there is an opening. Ironically, the same principle applies to life. But today we are focusing on sewing.

How many types of closure and openings can you handle. At least, these few ones here, you should be able to handle them as a fashion student or fashion designer.

What Are Openings And Closures?

Openings and closures are the spaces you leave on garments made to allow for wearing and removing. These openings are closes in different ways as you choose or as suits your design.

Let’s examine a few-

FACING – easy to handle and one of the basic opening techniques you learn and master as a fashion designer. It is sewn by cutting fabric of same shape around the neckline but shorter than the garment. It’s few inches long, and flipped inside or outside the garment as the design calls for.

This is made by a slit and sewing on fabric cuts to make the placket. Same or contrasting fabrics can be used to achieve this.

Hemmed openings is about the simplest, but one needs to be extra careful to avoid stretching the curves thereby giving excess. The fabric is folded in twice and sewn. As much as it appears simple, it can go wrong if care is not taken. This type is best used when working with sheer fabrics, delicate fabrics etc.

FALSE PLACKET- as the name suggests, it’s just a placement for fashion sake. It’s not exactly an opening, but sewn on the garment to give an appearance of one.

BIAS BOUND- using BIAS cut fabrics or bias tape / ribbons to finish the garment opening. It can be done inwards or outward. When sewing this, avoid stretching the bias fabric/ tape and the fabric. Stretching either of this will equally alter the size of the opening originally planned. And may cause gaping.

FLY OPENING -for zipper closures. It’s a layover kind of opening. Used mostly on trousers but not for trousers only, can be used in skirts, blouses, dresses, etc.

This openings are on the seam lines. Side, back, shoulder etc. Any type of zipper can be used. But the use of invisible zippers is common with this type of opening in menswear lately.

OVERLAPPED OPENINGS as seen in wraps or surplice designs, jackets, tops, and more. This can be used in a way it works with the design you are working on.

BACK OPENINGS- who doesn’t know a back opening? No one. Simply and can be used among side facing, bias bound, false placket, zippers on and on. When making garments won’t high front neckline and you want to avoid zippers, back opening can be used and closed with fasteners of your choice. – hook and eye, snaps, etc.

GATHERED/ DRAWSTRING – commonly seen in off shoulder maxi tops and dresses, or any other kind of garment. Here little excess are drawn together to make the opening firm. Also used in finishing skirts, trousers etc.

The art of sewing is a constant lesson. Don’t stop learning.

IBADANCITY FASHION COLLEGE

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How To Create Style That Works For Your Body Type

You are YOU. Client A is Client A. This should click and settle in first. Because one of the major problems we have with ourselves, or styling our clients is assuming A can wear what B is wearing, when they both have different body types. What works for you, won’t work for me. We are different, we have different body types, we have different skin tones and undertones.

Even when your clients insist they want to wear what you know won’t suit them, what do you do? It can be a hard task trying to convince a client on what you think suits their body type. But the knowledge you have is important, asides that, how you present it to them matters and goes a longer way.

Know their body shape. Have a deep knowledge about all body shapes. Know how to convey what you want to say respectfully, without insinuating anything that might upset them. Everyone is sensitive about their body, especially women. A right message passed a wrong way might go a bad lane.

Their choice of style should work with their body shape to give that flattering effect.

Clothes will flatter you best of it suits your body type

Looking good is not about your size or shape issues, it about how the design can flaunt the flaunt-ables and conceal the conceal-ables. Hiding the parts you want to hide and showing off the graceful side.

Following the latest trends?

before you skip after the latest trend, ask yourself ” Does it suit me?” “Does it make me comfortable?”

Don’t go out looking all worked up, uncomfortable and itching to get out of the clothes you spent so much on. Go for comfort and confidence. Best match!

The dress must follow the body of a woman, not the body following the shape of the dress. – Hubert de Givenchy

The aim of dressing yourself or a client is simple – creating the illusion of a well balanced body. A common problem women have is, placing emphasis on particular areas. The common problem zones are – Tummy, arms, backside, thighs. Simply focusing on these parts alone clouds your dressing and styling judgement. You are a whole body. There is something beautiful you want to show off, get that right.

If your client wants to conceal their tummy, they may have great legs to show off. Don’t go overboard concealing the tummy by making the clothes tight. This makes the tummy bulge eventually in wrong and obvious places. A shift dress properly styled is magical for anyone with that problem.

play up some parts to distract the viewers and give yourself or your client new look to play with al the time. As a fashion designer,Once you can gain a clients confidence in selecting styles for them, you have won them totally. This won’t happen by arguments or you trying to prove to them what you feel is right. It comes with wisdom and you, proving you know what you know well!

CEO – Dgvstyles

#justAderonke

Principal instructor- Ibadancity Fashion College.

Admissions and Enquiries 08081067070 (234)

Instagram @dgvstyles

@ibcityfashioncollege

STARTING YOUR CLOTHING / FASHION BUSINESS RIGHT FROM HOME

Oftentimes, I’ve found myself as a teacher being asked questions about starting up the business on a low scale. Personally, I started my business from home. And it was a great experience. I see it as an opportunity many can make good use of. It helps in giving you enough time to save up, build your brand and gain client, most importantly; gain the good, the bad, the ugly, the sweet experiences; and get you well prepared for the real world of business out there.

You being in the fashion business world is already an advantage. Remember, everyone wants to cover up, and look good especially. It tells you, you have a business meeting readymade needs by nature. Food and clothing are part of the major things no one can do without.

Having it in mind that the business you’re about to go into is almost a “Sure” venture. Gives a good prospect. You can bet on it.

You’ve always heard it – Dream BIG!

And now, as a startup, you have also decided to Dream Very Big. This is absolutely cool. ๐Ÿ‘. But wait a minute, what about crawling before walking, walking before running……

There is a Process. Whether you choose to see it or not accept it. Don’t go ahead of yourself in the process of dreaming Big.

Your dream of becoming famous should be set aside, invest all the strength you have at the start into setting off your business line on a solid start.

Get all the knowledge you can. Be well equipped before the startup. There is a lot to understand before kicking off, that is why when you choose to learn, choose a school or a college that will teach you “All-Round”. It’s not enough to know how to sew, you need to know a lot of things. – Latest Trends, styles, body types and how to style each body type, colors, balance, shapes, the details of production, marketing, customer relations, and a whole lot more……

There is a lot to learn before you even start the business, if you want to be ahead of your game. Asides the one you will learn as you go.

To Create The Clothing Line Of Your Dreams

Have it in mind that the field is full out there. Everyone is making something, this is where the part of RESEARCH comes in. Understand the competion going on and how you can enter the market and get your feet standing. Your works must be powerful enough to gain the attention, retain the attention and get your more clients.

It will be good to choose a market to start with. You could choose children, women, men, plus size, maternity, etc…… But whichever one you choose, research to know what their market lacks. And start somewhere.

Ask to know what they need. – feedback helps, let them tell you what they feel about your work and ask for what they want. This will help you discover areas you can take advantage of.

Think up ways to maximize your limited capital. – you want to start small, it won’t be good if you put the money into what’s not worth it. Buy what you need, not what you feel is important.

More tips coming soon…… share this with a friend or anyone that needs this.

IBADANCITY FASHION COLLEGE

4, AJIA STREET BEHIND IBEDC OFFICE (CAPITAL BUILDING) RING ROAD IBADAN.

+2348081067070

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