4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

Follow me on my social media handles

Instagram- DGVSTYLES & IBCITYFASHIONCOLLEGE

For questions email me dgvstyles@gmail.com

Click the link below to get some tips from me.

https://youtube.com/channel/UCLqPY7usmRzdvCmBB6HjpRA

Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

How to stop your threads from breaking when sewing .

For more follow up on Instagram @ibcityfashioncollege.

And @dgvstyles

Ibadancity Fashion College.

WhatsApp +2349024267637

Choosing The Right Business Name

Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?

How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.

Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.

Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.

It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.

The name you will choose for your business is the name you want to be called. Don’t rush to select.

Consider how far you want the business to go. What is the vision? The end goal.

Your business name is unique, and your clients must be happy to relate with it.

If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.

Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.

Let’s take an example

RONNIES LOOKS

RONNIES

These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.

The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.

Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.

Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.

For global brands, products or services- consider your foreign clients too. Simplicity does it.

Your business name will keep being on people’s lips. Don’t take it with fingertips.

Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?

If not, you are already creating a demarcation which will affect the business growth.

Take a short time and review your business name.

Search for industry keywords.

Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.

Follow me on my social media handles

Ibadancity Fashion College is behind IBEDC office capital building ring road ibadan. Oyo state, Nigeria.

+234 8081067070

WhatsApp +234 9024267637

Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

• Thread cutting

• fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

Follow us on Instagram

@ibcityfashioncollege

+2348081067070

Ibcityfashioncollege@gmail.com

GETTING MY FIRST CLIENTS – Family & Friends

We all know building business is not as easy as it sounds or projected. By the time you dive in, you see a lot of hidden realities you haven’t faced before starting. And this is common to all businesses. So, you’re not alone.

The fear of a lot of new business start-ups is getting the first clients. How do I get my product or service known, how do I get more people on board?, how do I get my first major break ?, and so on….

And let’s face the truth here, it’s really not so easy to push one’s business, NOT because you’re an introvert,extroverts have the same issues too. It’s just a normal fear of “will I be accepted?

Today, I will be sharing few tips on how-to get the first clients, they are the foundations you need and later build on

1● Tell family and friends in a way that reflects your seriousness and professionalism. I’ve often heard people saying family and friends don’t make good customers. In other words, they can be the best constant client and your best referral people. It is how you tell them that determines how they see you, and believe you. You say it jokingly, the term it as a joke or just a side passion you want to pursue.

Imagine you just saying it casually and expecting them to patronize you? Did you give them your business card? Did you send them the social media handles of the new business? For them to share too?

A personal message to them would sound very official and make you look serious. Let them know why you’re going into the new business. How much it means to you.

You actually need to ask them to share your message. They may not be able to afford you, but they may have your clients around them. They will refer.

And remember to thank them for the little helps. It will make them do more.

To be continued…….

IBADANCITY FASHION COLLEGE

Your one stop college for fashion training and entrepreneurship

For admission/ enquiries- call 08081067070 (+234)

Instagram @ibcityfashioncollege

Facebook page- IBADANCITY FASHION COLLEGE

Location – BEHIND ibedc office Ring road ibadan. Follow the road beside FOODCO RING ROAD.

STARTING YOUR CLOTHING / FASHION BUSINESS RIGHT FROM HOME

Oftentimes, I’ve found myself as a teacher being asked questions about starting up the business on a low scale. Personally, I started my business from home. And it was a great experience. I see it as an opportunity many can make good use of. It helps in giving you enough time to save up, build your brand and gain client, most importantly; gain the good, the bad, the ugly, the sweet experiences; and get you well prepared for the real world of business out there.

You being in the fashion business world is already an advantage. Remember, everyone wants to cover up, and look good especially. It tells you, you have a business meeting readymade needs by nature. Food and clothing are part of the major things no one can do without.

Having it in mind that the business you’re about to go into is almost a “Sure” venture. Gives a good prospect. You can bet on it.

You’ve always heard it – Dream BIG!

And now, as a startup, you have also decided to Dream Very Big. This is absolutely cool. 👍. But wait a minute, what about crawling before walking, walking before running……

There is a Process. Whether you choose to see it or not accept it. Don’t go ahead of yourself in the process of dreaming Big.

Your dream of becoming famous should be set aside, invest all the strength you have at the start into setting off your business line on a solid start.

Get all the knowledge you can. Be well equipped before the startup. There is a lot to understand before kicking off, that is why when you choose to learn, choose a school or a college that will teach you “All-Round”. It’s not enough to know how to sew, you need to know a lot of things. – Latest Trends, styles, body types and how to style each body type, colors, balance, shapes, the details of production, marketing, customer relations, and a whole lot more……

There is a lot to learn before you even start the business, if you want to be ahead of your game. Asides the one you will learn as you go.

To Create The Clothing Line Of Your Dreams

Have it in mind that the field is full out there. Everyone is making something, this is where the part of RESEARCH comes in. Understand the competion going on and how you can enter the market and get your feet standing. Your works must be powerful enough to gain the attention, retain the attention and get your more clients.

It will be good to choose a market to start with. You could choose children, women, men, plus size, maternity, etc…… But whichever one you choose, research to know what their market lacks. And start somewhere.

Ask to know what they need. – feedback helps, let them tell you what they feel about your work and ask for what they want. This will help you discover areas you can take advantage of.

Think up ways to maximize your limited capital. – you want to start small, it won’t be good if you put the money into what’s not worth it. Buy what you need, not what you feel is important.

More tips coming soon…… share this with a friend or anyone that needs this.

IBADANCITY FASHION COLLEGE

4, AJIA STREET BEHIND IBEDC OFFICE (CAPITAL BUILDING) RING ROAD IBADAN.

+2348081067070

(Whatsapp only – +2349024267637)

Facebook page- Ibadancity Fashion College

Instagram @ibcityfashioncollege

@dgvstyles

Presidential Aspirant, CEO Of Seigner Sabithos International visits Ibadancity Fashion College

The common saying; do great things, even if you live in a hole, more greatness will find you out. 

This week Ibadancity Fashion College had the great honor of hosting a Presidential Aspirant, Past President of JCI, Past President of Rotary International, a man of many caps – Senator Tunde Anifowose Kelani. 

In His words to the Principal Instructor of the College – Aderonke Olubanjo, “we are watching you, we see what you are doing, and we will give the supports in our capacity to encourage your contributions to the society at large”


Ibadancity Fashion College is the leading Fashion School in Ibadan. The college started off 7 years ago as DGV Fashion Academy, and emerged into Ibadancity Fashion College after its national accreditation as a Technical College. 


The Fashion College has trained and raised hundreds of Fashion Entrepreneurs who are doing well in the city of Ibadan and all over Nigeria and beyond. 

The college, known for its high taste in delivering quality effective and fast training in fashion education has been on a constant rise. With a recent update of international affiliations and recognition locally and internationally. 

“Being recognized and honored by the honorable Senator is a Plus and we remain extremely grateful. We believe this will furthermore lead to college to some higher levels. Benefitting everyone.” – Principal Instructor. 

The rise of unemployment and job security is one of the many reasons Nigerians are finding a way out by learning Good Marketable Skills and Vocations. Instead of waiting for the government adjusting, before they do, make yourself different by Adding Values to yourself. 

No Skill is a waste. It comes in handy eventually. 


Don’t wait, maximize every moment you have and make it count. And if you will invest in your goals, follow the right lane. It makes the journey better and faster. 

IBADANCITY FASHION COLLEGE

4 AJIA STREET BEHIND IBEDC OFFICE RING ROAD IBADAN. 

FOLLOW THE TARRED ROAD DIRECTLY OPPOSITE CHICKEN REPUBLIC RING ROAD. 

08081067070(234)

08099012555 (234) 

Facebook page – Ibadancity Fashion College 

Instagram @ibcityfashioncollege 

FASHION AND OUR 5 SENSES. 

The 5 senses commonly known as – Sense of Sight; Touch; Sound; Smell and Taste. Are not just there for the Biology classes alone. They have roles to play in many aspects of our daily lives as we all know. 

But in the fashion industry, how do they come into action? 

 
Every design has a process. As a Fashion student or a fashion designer, you should be used to this. The process starts from the thought-stage, when it was just an idea to it’s final execution and display. This looks like a Brief sentence, but the stages can take  as long as the design takes, hours…..days….weeks……months……  

The design process applicable to different business development can also come to use in the Fashion workplace, the way you interpret it is up to your personal specifications. 

 This is a topic for another time. 
Today we are focusing on the 5 senses we were taught in school and how it helps our designs. 

Each of the five senses play a significant role in the process. And each should be considered if you always want professionalism take a key role in your fashion business. How you understand working with it is what matters now. 

When you get so passionate with your work, some things come easy. Same way in the process of the job, lots of lessons are learned and things get easier by and by. 

Let’s start with the sense of ……

1. SIGHT

There is no faster way to assess your works yourself, and by others, than how it appeals to the eyes. An appealing outfit /Fabric draws attention faster. We call them “eye candy”. You must activate the ability to know this and develop it. It matters when you want to consider display clothes. Either as store display or social media displays. At this stage, the finishing and other details come later, it must be able to attract the eye at first glance. 


How vibrant are your color choices?  

How the shapes and other factors align to create perfect attractiveness.?

How you work with the Contrasts. ? You must be dramatic with the way you work with contrasting colors to create pretty illusions. 

Next we have the …

2. SENSE OF TOUCH

After seeing, there are responses and results. He client or prospective clients will want to feel it. Either by trying it on or by touching to feel the texture. 

How the Fabric feels against their skin. 

If it’s soothing and smooth on the body. Or by touch. 

How the outfit lays on their body, how it conforms and makes them feel matters here. The more comfortable it feels, the better. This means, when shoooing for the resources, in your design process cycle, you have to put a lot into consideration. Don’t just buy because it’s attractive, touch and feel how it feels on the skin.   Soft or stiff? Smooth or rough? 


 

 The next sounds quite funny too. It is 

3- THE SENSE OF SOUND.  
You start to wonder, what sound does your designs make? Apart from the sounds of details. There are sounds that remain inaudible, but let’s face the facts. Designs speak. If only you have the “ear” to hear it. Some great designers will tell you, when they see a lovely Fabric , it’s telling them ‘something’. Maybe we will call that an extra 6th sense 😉. 

But here let’s apply this to the ruffling sound the Fabric makes, it the clicks of the details attached to it, like beads and sequins and buttons. The rustling sound they make as you move. The rhythmic pattern of the blings on your garment, etc. why do we see an outfit and say it is loud? – it is definitely saying ‘something’. 

Consider the sounds your designs will make. On the stands and on the wearer. 


Next we have 

4- THE SENSE OF SMELL. 

Scents are called ambience transformers. We have designers who make the scents of their stores attractive and peculiar to them. That you could almost link the air to them.  This will come into play in your design process when we consider the marketing and display duties. When a client enters your store, how appealing? It looks beautiful, does it smell good.? The way your store or workspace smells will transfer to the outfits too. It is called “psychological trigger” or “aromatherapy + Fashion”. Make the scents appealing enough to keep them till they make their purchases and even keep them coming back. 

And lastly , we have 

5- THE SENSE OF TASTE 

In the fashion world, we call them -Edible garments. Designs so sweet you could almost eat. Asides ‘Taste’ – that reflects how you follow the other 4 senses tastefully, choosing and making with a particular sense of purpose that fits some ‘Tastes’ or target customers. Sometimes you play around fashion by using edible items, although this is meant for runways or photoshoots alone. 

So In this sense, let’s settle for the first definition. If you are in an area, ensure your designs fits the taste of that area. You won’t kill your market if you obey your environment. Ignoring what works in your environment is like stabbing your market in the eye. Let your designs and taste match. In a student community, if you major on Couture, you may not hit the market in the eye the way you should. 

And ensure your designs are so good we can almost feel the flavor on our lips. 

 It is believed , we humans have more than 5 senses. Reach in and tap into all the senses you are gifted with. Even the ones you haven’t used before, they just may be somewhere waiting for full expression. 

The way you apply all you learn will influence the results you and others see. Don’t just be a regular in the fashion industry. Dare to be Different!

All designs featured in this article are made and modeled by fashion students of Ibadancity Fashion College. 

For Admissions  & Enquiries 📞 2348081067070. 2348099012555

Ibadancity Fashion College is the leading Fashion school in Ibadan, Oyo state Nigeria. 

Having raised hundreds of fashionpreneurs and still going stronger. Empowering youths and equipping them with skills to excel and  be outstanding in the skills learnt and career of their choice. Our classes are not only hands-on practicals and theory classes, but also loaded with Entrepreneurial classes to equip them as they learn on the go. We teach all fashion related courses and more. 

Located on Ring Road Ibadan. 

4,Ajia street. Off iyalode crescent. 

Behind IBEDC office (Capital building). 

Ring Road. Ibadan. Oyo state. Nigeria. 

Facebook page –  Ibadancity Fashion College

Instagram @dgvstyles 

08081067070

08099012555

You Really Want To Stay In The Fashion Biz….

Choosing to study fashion used to be a second opinion back in the days in Nigeria . When some go to high school and colleges, those who couldn’t go due to different reasons opt to acquire different skills.

The rating of those acquiring skills then was not as high as what we are seeing now. Who would have said the times could turn so fast. Even the government is preaching skill acquisition to the graduates and students now.

It’s becoming clearer that the fashion industry is getting more people daily. The self awareness factor, the lack of employment, unstable college calendar etc…. as major contributors.

As much as it is good to consider acquiring skills, how deep have you thought about it before embarking on it. Fashion business is no joke. As fast as it can make you, losing a small step can either make you irrelevant or out of the game.

You have seen the booming fashion designers with their posh cars and rich lifestyles. Before you covet it, pause and look deeper and think. Is what you see the reality of the game. Whatever you see is not what they built in a day. Silent years of labour is lying somewhere in between the memories.

Now, as you would see, the industry is growing fast. And becoming highly competitive. You need to have Ace cards to play your game right.

First thing first, While planning to embark on the fashion lane, while putting things in place. Tell yourself that no opportunity to learn and get better will fly without you grabbing them. Asides from learning, learn more.

Gain all the experiences that can help your vision. Your basic training is your key to a wide range of exciting career opportunities and options.

Fashion has to do with ideas. Open up your minds. Anything could bring inspiration.

When you open your mind to learn and grab from every passing Inspiration, you’re helping yourself grow.

Don’t always copy what you see, let every thing inspire you. Add your own touch and bring out your own masterpiece always.

be ready to work hard. Fashion business is not a child’s play. Even when you have good hands working for you. You have to be in your toes.

Quality Control – The standard you are building for your fashion line must be on the rise. Never falling nor failing. Otherwise, you may lose out. Remember the competition is tight.

Don’t Joke with first impressions.

Anytime you’re meeting or working for a new client is time to never joke with. you are having the opportunity to create a lasting impression, that determines if you gain them and gain more through them, or lose them and lose more.

Sourcing for your Fabrics and other materials.

Go for originality. Go for classics. Give your clients pieces that will last it’s worth. Think about investing in good textiles. It is the fuel of your business. Your business will boom wherever you are located if you are very good at what you do. Packaging and giving it that “it” look is not what sells eventually. It is the quality of what comes out of it. Just as the book cover attracts, the contents keeps you glued.

invest rightly.

How you start and why you start with. Don’t buy what you won’t need. Buy the essentials that can and will serve you. The cash you will use to buy machine you won’t need now can be spent buying other essentials. If you want to buy a heavy duty industrial machine, and your power generator can’t serve the purpose. That might be a right investment based on wrong timing.

Allow the business to grow naturally.

Watch and study. And allow the business grow, so you can know how worthy it is. Don’t spend your profits, re-invest. Don’t borrow to sustain the business. If it’s not growing check and see where the loopholes may be. Did you gain enough before starting off. A half baked bread can’t last. Be sure it’s the business and not you.

Don’t judge your pace by another person’s speed. You are not wearing their shoes.

Give it thoughts and always double check. See if the business is meant for you. Don’t stay struggling. And always seek to improve yourself. Otherwise you may fade out.

All Designs featured are Projects of Students of Ibadancity Fashion College.

Ibadancity Fashion College.

Ring Road. Ibadan. Oyo state

Nigeria.

—( follow the tarred road directly opposite chicken republic ring road)

08081067070

0809902555

(234)

Follow us on instagram @dgvstyles

Facebook – Dgvstyles

Facebook page – Ibadancity Fashion College.

Foundations. …..

Every building has a foundation, the beginning of the rise….. The foundation is just as crucial and important as the building itself. If you lay the foundation of a bungalow ,and build a 2 storey building on it, such a person is obviously looking for a ‘Humpty Dumpty’ crash. The sad part is, you may not be alerted when the crash will come, which definitely will cause more harm than imagined.
   This brings me to think of this in the business and career lane. What kind of foundation have you built or are you building? What do you intend putting on that foundation? Many people kick off a course of a lifetime on the foundation of 2-year course lifeline, and they still expect a lifetime achievement, it doesn’t work like that.
We have many failing businesses today because the vision in the beginning changed in the course of the journey and they didn’t bother adding to the strength of the base to make the survival rate and achievement rate stronger.
For example in my fashion field, I smile when I see someone who’s only done a basic training in sewing putting up signs to sew advaced and professional designs, worse still, to be training others….. Where is the place of Excellence?
Major reason why we have many shops today offering same services, yet people still go outside and everywhere to look for the good ones. You do yourself no good if you put your business on a line you don’t understand well, that’s failing from the start.
Start well and before you put another storey on your building, add to your base,and keep adding to it. That’s the only way you can survive and stand for a long time.
Before you pick up jobs you must be 190% sure you can do it with eyes closed.
Never start something because you see someone succeeding in it, you are different. Your line of success is different. How many people have lost their success route today just because they followed the line of someone else’s Success,and missed theirs.
I still get many people asking me why I started a fashion school, my reply is the same, because my line of success lies in the number of lives I can impact and influence positively. Of course I wish I could retain the tailoring, sewing, designing and styling lane only, (it of course fetches more money) But what of fulfillment? Now if anyone who doesn’t have the same vision follows my path, definitely time tells the strength of that structure.
     Ensure you walk the path assigned to you, that’s where your own success lies. And be a master on that field, that’s the only way to stand out.
A wise man builds his house upon a rock…….. then rain and storm comes, but the house remains standing firm.

DGV Fashion Academy is the leading fashion school in Ibadan, Oyo State, Nigeria. We don’t only offer practical and theory classes, we also equip our students with entrepreneurial , Motivational and Inspirational training. To ensure those who give it their all turn out to be forces to reckon with in the business world. We believe in a better Nigeria, and we believe in the power of skill Acquisition and its potential to influence the Nation’s economy.
We’re located in Ibadan, Oyo State. Inside Walan hotel premises, former D’Rovans hotel. Off Akinyemi way, Ring Road, Ibadan.
Our Courses-
3/6/9/12 months programmes.
We also offer special crash course classes, for those who want to learn special courses or refresher courses.
Convenience Classes available for workers and busy executives
Evening and weekend classes.
And more…..
Contact us today by visiting our office or
CALL 08081067070
follow us on Twitter/  Instagram @Dgvstyles
Add us as friend on Facebook- Dgvstyles
like our Facebook pages- DGVSTYLES and DGV Fashion Academy
………Skill is a plus to your CV. …..