4 TIPS TO GROW YOUR FASHION BUSINESS

When you start a business, the main goal is to grow it to some level you have dreamt of or according to your business plan. Now, growing this business is easier to imagine than achieved especially as a small business owner.

Different situations and circumstances will give you hiccups on the path to growing the business. Today i will be sharing with you 4 tips that will help if you use them well.

I have used this tip for years in my businesses and I can say, they are indeed magically helpful if you are truthful to yourself in analysing them alongside your business goals and plans.

We will be using the same word GROW to break down the steps .

G – GOAL

R – REALITY

O – OPTIONS

W – WILL

Let’s break this down.

GOAL- ask yourself this question- What Do You Want To Do?

It sounds simple, but have you realised that when you ask people what they want, a high percentage of them reply with what they do not want. The natural mind is tuned somehow.

We know what you don’t want. You don’t want to fail, you don’t want the business to be slow, you don’t want customers who don’t pay but the main question is – What do you want specifically?

You want the business to grow? How big? What are the numbers you want to be recording? It is so easy to dream it, put it down in facts and figures. Don’t carry imaginary dreams in your head. Analysing them in details gives you clarity.

2. REALITY- This point is so KEY in the present day economy. What you want vs reality. What is happening now vs what you want. You will need to find a balance point with this.

Apart from economic factors, other surrounding factors apply.

What is happening in your business environment? Study and analyse to make your business growth easier.

I have had reasons to drop prices when I needed more money to break even in My business.

– dgvstyles

You need money but the economy is tight and sales are slow. To move sales up, you might want to drop some prices to attract more customers at the end of the day you will make sales and have some break even points.

Another part of reality is to sell what they need and want to buy not just what you want to sell.

3. OPTIONS – ask yourself- What can I do? What are the available options? There is no hard fast rule for success. Different routes lead to your destination.

Have options. Plan A ,B ,C and D. If this blocks, I will take another route and keep moving.

Lack of options is what causes stagnation when you experience the first roadblock in business. And really there are lots of roadblocks on the way.

4. WILL. – What will you do? What can you do?

If I will be fair I sharing a secret with you, this question has helped me a lot in my career growth. I ask myself before a problem happens- “What if this and this happens, what will I do?.”

In all sincerity, it has helped me prepare for some bad situations, of course the unexpected will always pop its head but you always having an idea of what to do , will help you cushion a lot of things.

If you can take few minutes today, analyse these 4 points and you will see how you can plan your business differently.

Follow me on my social media handles

Instagram- DGVSTYLES & IBCITYFASHIONCOLLEGE

For questions email me dgvstyles@gmail.com

Click the link below to get some tips from me.

https://youtube.com/channel/UCLqPY7usmRzdvCmBB6HjpRA

Aderonke Olubanjo is the Principal Instructor of the leading fashion college in Oyo State. The college has trained thousands of students in the fashion and Entrepreneurship Development sectors over 2 decades.

NEW! WEEKEND & PRIVATE SEWING CLASSES

You asked! We have listened. And with a beautiful twist

Private classes now available both at the college and Online.

This gives you the freedom of doing your main job while you develop side skills.

The class allows you choose topics you are comfortable with alongside developing the business skills.

To know more, send a direct message or email dgvstyles@gmail.com  or ibcityfashioncollege@gmail.com

WhatsApp chat link in bio

https://youtube.com/channel/UCLqPY7usmRzdvCmBB6HjpRA

The 4 types of measuring tape you need in your sewing room

As a tailor, fashion designer, seamstress or seamster, you need to consider having this measuring tools to make your projects easier to handle at any given time.

I’m already certain you have an idea of what a measuring tape should be like. Also remember we have different textures and brands of these tapes.

Buy the ones that will last longer. And buy different types that will come in handy whenever you need them.

1. The regular 60 inches with cm on reverse side for easy conversions


2. 80 inches, don’t limit yourself to 60. Save yourself the stress off adding up measurements


3. 120 inches is a plus. Especially if you will be sewing beddings/ curtains.


4. Retractable taperule- your easy Carry on tool everywhere you go

How to stop your threads from breaking when sewing .

For more follow up on Instagram @ibcityfashioncollege.

And @dgvstyles

Ibadancity Fashion College.

WhatsApp +2349024267637

Sewing with a wrong Needle

As fun as sewing is, we all know when the frustration sets in…

• Thread cutting

• fabric puckering

And so on……

What could be the cause?

At the fashion college – Ibadancity Fashion College- we had an instructor who was nicknamed “Mr Change your needle ” he would tell anyone who came to ask him to fix their sewing machines if they had changed the needle.

He understood that many problems come from using a wrong needle to sew, and this leads to other small issues.

No matter how beautiful or strong your sewing machine is, the needle can make it malfunction if any of the following happens.

Using Dull Needles

How often do you change your needles?

If you are constant on your machine, try to use a new needle daily if possible. It’s not costly, so it’s a low maintenance issue.  It saves you a lot of stress. Dull needles pucker the fabric and can cause real damages to soft fabrics like silk, chiffon, satin even some cotton fabrics.

Bent Needles

Will keep hitting your machine and making strange sounds. The danger of this is it can cause damages to the sewing machine plates.

Wrong Size and Wrong type of needle

We have different brands and these brands may have the same sizes, the fineness of the sizes differ. A size 16 violin (brand) is different from a size 16 butterfly or orange brand etc. It’s safe to have different brands and sizes in your haberdashery.


If you’re not using industrial sewing machine, HA type is most suitable, although you can settle for DB, DP is also common In the market but the problem of DP is its too strong for some machines and fabrics.

Know Your Tools – it makes your work easier and smoother.

Follow us on Instagram

@ibcityfashioncollege

+2348081067070

Ibcityfashioncollege@gmail.com

STEP BY STEP GUIDE TO TAKING MEASUREMENTS FOR YOUR SEWING PROJECT

We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.

If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?

Knowing how to take your measurements by yourself saves you a lot of stress.

Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.

This video is as simple as ABC.

The guide is easy and you will see its really not a big deal getting a hang of it.

Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.

Don’t forget to Click subscribe on the YouTube channel

https://youtu.be/jUDkxnB45Bc

Aderonke Olubanjo

IBADANCITY FASHION COLLEGE

+2348081067070

WhatsApp +2349024267637

HOW TO START A SMALL FASHION BUSINESS

Are you thinking of a new side business to start this year?

Is fashion or sewing on your list?

If yes, this post has some information and guides for you.

If I ask why you’re choosing sewing or fashion, your answer could be –

– You’re looking for means of generating side income. Either from home or you eventually plan making it bigger. This is a good enough reason to consider starting a side business.  We are in the era of multiple streams of income.

Why sewing? Maybe you have deep interests in fashion. Or you just don’t know why, you just like it. Sewing is a trending business – Always trending.

To start a sewing business, you do not need too much capital. You can start with a small budget and work your way up to the top.

Start with the essential tools and equipment. Don’t Invest in every fancy equipment, buy the ones you need urgently. Some equipment will only result in tying down your capital.

Get a good sewing machine. How do you know one? We should have an old post that talks about it on this blog. There will be a revised edition soon.

Set it up and start working from your small space.

Before this, triple check your finishing skills. Customers may come easily, little issues can turn them off especially in this sewing and fashion business. 

Make your jobs speak for you.

Start by designing clothes that will attract more customers to you for yourself. You are first contact person, they will look up to you.

Keep practicing all the styles you can think of now. Use yourself as the experiment, it’s safer than using customer’s clothes for experiment.

Get the essential sewing materials. While learning or training, you would have noticed some supplies you’re always using eg bias, threads, multiple needle sizes, different Scissors, trimmings, fusibles- stay (different ttpes), zippers etc

Starting your business won’t be difficult if you start by working with your budget.

Make a list and sort in order of priority.

Start with that one client and give it all it takes .

SEWING TECHNIQUES. TYPES OF OPENING IN GARMENT CONSTRUCTION

For every closure in your garment there is an opening. Ironically, the same principle applies to life. But today we are focusing on sewing.

How many types of closure and openings can you handle. At least, these few ones here, you should be able to handle them as a fashion student or fashion designer.

What Are Openings And Closures?

Openings and closures are the spaces you leave on garments made to allow for wearing and removing. These openings are closes in different ways as you choose or as suits your design.

Let’s examine a few-

FACING – easy to handle and one of the basic opening techniques you learn and master as a fashion designer. It is sewn by cutting fabric of same shape around the neckline but shorter than the garment. It’s few inches long, and flipped inside or outside the garment as the design calls for.

This is made by a slit and sewing on fabric cuts to make the placket. Same or contrasting fabrics can be used to achieve this.

Hemmed openings is about the simplest, but one needs to be extra careful to avoid stretching the curves thereby giving excess. The fabric is folded in twice and sewn. As much as it appears simple, it can go wrong if care is not taken. This type is best used when working with sheer fabrics, delicate fabrics etc.

FALSE PLACKET- as the name suggests, it’s just a placement for fashion sake. It’s not exactly an opening, but sewn on the garment to give an appearance of one.

BIAS BOUND- using BIAS cut fabrics or bias tape / ribbons to finish the garment opening. It can be done inwards or outward. When sewing this, avoid stretching the bias fabric/ tape and the fabric. Stretching either of this will equally alter the size of the opening originally planned. And may cause gaping.

FLY OPENING -for zipper closures. It’s a layover kind of opening. Used mostly on trousers but not for trousers only, can be used in skirts, blouses, dresses, etc.

This openings are on the seam lines. Side, back, shoulder etc. Any type of zipper can be used. But the use of invisible zippers is common with this type of opening in menswear lately.

OVERLAPPED OPENINGS as seen in wraps or surplice designs, jackets, tops, and more. This can be used in a way it works with the design you are working on.

BACK OPENINGS- who doesn’t know a back opening? No one. Simply and can be used among side facing, bias bound, false placket, zippers on and on. When making garments won’t high front neckline and you want to avoid zippers, back opening can be used and closed with fasteners of your choice. – hook and eye, snaps, etc.

GATHERED/ DRAWSTRING – commonly seen in off shoulder maxi tops and dresses, or any other kind of garment. Here little excess are drawn together to make the opening firm. Also used in finishing skirts, trousers etc.

The art of sewing is a constant lesson. Don’t stop learning.

IBADANCITY FASHION COLLEGE

Ring road ibadan. Behind IBEDC office Ring road ibadan.

FOR ADMISSIONS AND ENQUIRIES

CALL

+2348081067070

Follow us on our social media handles

Search for IBADANCITY FASHION COLLEGE & DGVSTYLES

You Really Want To Work In The Fashion Industry?

The fashion industry is recently considered as one of the fastest growing industry. And it is growing in leaps and bounds by the day. 

You can not just jump into the pool of the fashion business these days without knowing where you want to head to

It is no longer what it used to be in the days of school dropouts being thrown to ‘Tailor- Masters’ to become apprentice and serve them for years. It is gradually becoming a business for the business minded  and those who know what they want and why the are here. 

  
Although many people work in fields where they wait till the passion grows, or they try to see if their instincts led them to the right field.  

I’ve met many fashion students who think fashion is their way, and somewhere in the middle, they drop it to pursue something more fulfilling to them. There is absolutely no crime in you giving up on what seems not to be working for you. The bad side is holding on to what you know you don’t derive pleasure and satisfaction from. You don’t become fulfilled by helping others achieve their own vision of you. It’s your choice.

  If you think you have a future in Fashion, have you sat down to narrow it down to something or the area of fashion your heart clicks with? 

  Fashion is Vast. Fashion is Wide. Fashion is Life. You do not just keep yourself stuck in a corner of the fashion room and expect to be unique. Explore the possibilities around and find your niche. If you are so interested in the fashion industry, start learning about the industry Now. Reading this is a good way to start too. 
Then take a step further and start your classes. No one knows it all. After being in the industry since 1999, I still think I haven’t known it all. So why would you do a 3/6 months course and think you have arrived? You won’t want to disappear before the real arrival??? Every day is a new chance to learn something new and different.  

  Do not be too proud to learn from anyone. And let no amount be to big to gain a knowledge that can last you a lifetime. If it’s worth it, go for it. You will get the result of every investment you deposit into your tomorrow. So after taking classes in respect of the area of fashion you desire to study; invest a lot in fashion magazines. I seem to have a problem with taking my eyes off fashion magazines. And it is a message I preach to my students always. Even though many don’t see a reason why this ‘expensive ‘ lane should be passed, the reality is, the more you see, the more your eyes open. And if presently you feel that is too heavy on your budget, do Research. Explore the internet. Social media is a huge magazine on its own. Instead of chatting on what isn’t worth the time, go through pages of people in the industry that will encourage your vision. Look though topics that can add to your well of knowledge and acquired skills.  

 And if you want more hands-on experiments, start your sketching lessons and develop that side well. Create a portfolio of photographs of what you can do. You can’t have all the pictures of your works on your portfolio, but you can see related pictures on magazines and cut out to make your own portfolio. This is one of the reasons you should as a fashion student invest in magazines. Your portfolio sells you.  

 Your joy is to see your works on the runway and on people, the background you give yourself while ascending the ladder is what will maintain you when you start exerting your strength to climb the ladder of success in the fashion industry.  

  I have often been asked this question.  How Do I Know If I Am Meant For The Fashion Industry? Is Fashion My Line? 

For you to get the initial feeling you want to study fashion, then something stirred it up in you. It should not be stirred up because you see a friend or another person making money in it. The money definitely comes later, ask every successful entrepreneur. The you should be able to notice your love or passion for good dressing and well put together looks.  

 Something in you could be redesigning your old clothes to what you think fits more. 

Your love for creativity. Do you love making and seeing beautiful things? Do you love sketching ideas for new clothes? Or when you see someone wearing something, what occurs to you is how you can make it more perfect. 

To survive well in the fashion field, your imagination should be on top notch. You need strong imagination to create something new. You will need to learn a lot as you go on the ladder. At certain points , you will decide the style mostly for your clients and yourself , you will have to cut them out, the fit has to be perfect to bring the right thing out. You must have good knowledge of fabrics. You may not know all the names of the fabrics, but they way they feel when you see and touch them compared to the final image in your head should click.  

 
There is indeed a lot to learn. But what is in you before you start is the first step. 

…….. To be continued. 

IBADANCITY FASHION COLLEGE is the leading fashion school in Oyo state and one of the best in Nigeria. 

Located at Ring Road. Ibadan, Oyo State Nigeria. 

4, Ajia Street. Behind IBEDC office ring road. Follow the tarred road directly opposite Chicken Replublic/KFC ring road Ibadan. The landmarks will lead you. 

Check more on out Facebook pages – IBADANCITY FASHION COLLEGE AND DGV FASHION ACADEMY. 

Instagram – @dgvstyles

📞 234 (0) 8081067070.