NEW! WEEKEND & PRIVATE SEWING CLASSES

You asked! We have listened. And with a beautiful twist

Private classes now available both at the college and Online.

This gives you the freedom of doing your main job while you develop side skills.

The class allows you choose topics you are comfortable with alongside developing the business skills.

To know more, send a direct message or email dgvstyles@gmail.com  or ibcityfashioncollege@gmail.com

WhatsApp chat link in bio

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How to Say No To Free Jobs as a Business owner

You will encounter people who ask fro free jobs in the name of publicity and promotions, no doubt. But, the question is – is it okay to keep accepting and giving in to it?

In my early years of starting my fashion business, I met a lot, I mean a whole lot of these people and I will share my personal take on this with you. Take the part that works for you and leave out the ones you don’t want .

There are influencers and celebrities, they do a lot in helping your business grow. As a new business owner, enter this kind of engagement with caution. Except you have a lot of financial reserve and can afford running the business for a while without expecting detailed profit.

Free Jobs mean zero profit, don’t forget. Free Jobs can help you but not at the detriment of the main goal of the business.

Don’t use too many of them in the name of getting famous. You are not the only one they are asking for the same privileges.

The part that baffles me is, the same people wear and flaunt ,they even advertise for foreign brand names all in the name of “I Belong and I wear luxury” – these brands don’t pay them but they’re happy to do free advert why?

These brands took time to grow their products, their brands and they became a name everyone wants to reckon with.

Have you done the same for your business for just 12 months?

What new thing have you added to your business in the past 6 months?

What improvements are you looking at in the next 3 months?

If you don’t have a good product everyone wants to have, the fame will only make your name ring in their ears, give you likes and followers but not paying customers.

In my business early years, I worked with a lot of celebrities and I realised if care is not taken you may keep attracting the wrong audience.

The willing ones assume your brand is for rich people alone. Or they feel they just can’t afford you.

Some assume you must be too busy for ordinary people like them.

On and on.

Learn to say no, if you want your business to grow.

The video below has some tips for you.

Follow me on my social media links for more updates.

HOW TO CHOOSE THE RIGHT BUSINESS FOR YOU

We all get to that crossroad point of not really having a clear idea of what to do, or we have too many ideas and we are there juggling all the pot pourri of options ,looking for the best to pick and settle with.

do not stay too long on the fence, choose a side.

when you have a number of options. what do you do?

lets take a few tips on this today-

know your strength – no matter what you are doing right now, or what you plan to do, you know your own strength. dont let anyone lead you wrongly. even when your friends think you are strong in one aspect, many of us know the real areas of our strengths. this is no time to follow the crowd and ‘wannabelong’. The route to success requires you speaking the real truth to your own self.

in you industry or field, you know the areas you work comfortably at. Stressing yourself by trying to belong, will only kill your zeal. it will make you keep cutting a tree with a dull axe. find your strength zones.

the best key i will drop for you today is – what you want to do vs what the environment needs?

weigh it well.

are you set out to do what you love or what your environment needs.

align your passion to meet up with what is needed where you are, thats your top secret to sales and profits.

Being faced with different options is normal, now sit and decide which one is really needed where you are. Pick on that business first. its those small ideas that sum up to make big millions one day.

and if your dream is to do all, start with one. just make that move or share your ideas with someone that can give you a honest opinion and help you grow.

ADERONKE OLUBANJO IS THE PRINCIPAL INSTRUCTOR AND CEO OF IBADANCITY FASHION COLLEGE. THE LEADING FASHION COLLEGE IN OYO STATE, NIGERIA.

SHE HAS HELPED HUNDREDS OF ENTREPRENEURS FIND THEIR FEET IN DIFFERENT INDUSTRIES OF THEIR CHOICE. SHE IS A TEACHER, SPEAKER AND TRAINER.

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email – aderonkeolubanjo@dgvstyles.com

” I REALLY NEED TO START MY OWN BUSINESS”

This is you?

if yes? lets talk…

welcome back to ,my blog and i am Aderonke Olubanjo, the Principal instructor of a leading Fashion College in Nigeria, an EDI (Entrepreneurship Development Institute) for the Central Bank of Nigeria under the AGSMEIS scheme, i am also a Unisex Fashion Designer – cap with many feathers right? well, it all started one day and with just one step too.

MY NAME IS ADERONKE

I get asked a lot of times about how i started, well, i started with just 1 step. when people say they started from zero, i pause to think, really? nah… we just call zero like that, its not really zero, everyone of us started with one step, it could look like nothing to you, but you bet it, its 1.

it could be as small as a decision, an interest, a thought, a plan, a wish or even something you like about someone. That’s your step 1. I started with that step 1 too. if i did, you can too.

If you are thinking about starting your own business now, no matter what field it is, let me just drop some few tips for today.

What practical steps have you taken to analyze the problems in your field? the problems are there, and you will need to look at them critically. How can you solve them? if you only look at the juicy parts of the business, when the cloudy days come, they will shake your stand.

Have you also sat to ask yourself how much exactly you will need to start the business?

if you have a mapped out vision board, this is where it comes to play.

what does your dream business look like? I strongly believe in the “Big Picture” If you don’t have it, your focus might be shifting here and there.

The Big Picture guides your steps as you build the business from day one, it makes the navigation easier.

WHERE SHOULD I LOCATE MY BUSINESS?

let me just say – Where you are wanted / needed.

don’t put your business where the competition is too tight or choky and unhealthy.

You need a good plan that is practicable. not some adopted resources that works for someone abroad, can it work in our own business environment?

Don’t rely on resources alone, can it work where you are?

Are you ready to give it all it takes. the ride has not been smooth and jolly for me, nor any other business owner you know. It takes a lot to start and a lot more to run it.

to be continued………

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HOW TO RESPOND WHEN YOUR CLIENT THINKS YOUR CHARGES ARE TOO HIGH.

I was having a chat with a client a while ago, and the same conversation played out, I am used to hearing this, just like you are too (if you are a business owner) – “ah that’s too high “; for me, it’s either I don’t respond anymore or I just smile it over or better still find a polite way to handle it.

It could sound offensive when they say this, just because of the notions and ideas they have of the industry they assume your charges should be on a particular level with the other business owners.

How do they judge and weigh prices ?

Price is weighed by value. Your clients believe value should be higher than the price, therefore when it goes or appears to be the other way round in their eyes they conclude it is too expensive. But remember, the way people attach value to things are different and unique to them.

A good advice is that if you are charging a price, let the value of the product or service match it considerably. Part of what your clients will look at before weighing the value and price are – the look or appearance of your office and you personally. If these things look good, great and levels up with the amount you are charging, they may consider or find a way to subtly opt out to look for cheaper option.

What about when you don’t have an office, they base their judgements on certain physical things get can attach to you like, your social media handles, business cards, phone etiquette, website, other customers’ review or experience.

Making profit doesn’t mean you should hike up prices. Remember your client or potential client has lots of options to check and compare. All the same. This does not mean you should play yourself down. We all offer similar services but not in the same way. I know the worth of what I am offering, so when I am charging I can defend it will be different from my competitors or other people.

If your clients have never complained you are charging too high, take it- your charges are low. And naturally, they will keep negotiating to drop the prices down. This is one of the reasons you should not drop prices anyhow, the customer you reduce price for will most likely get other customers who will keep dropping your prices.

If your customers are comparing you with A or B or C – simply explain why you charge higher than them. If they are not convinced, they can move on and you can too. You will find clients that will pay, and they will attract their kind too.

Avoid Them And Move On – when you don’t have an answer, move past it fast. You should not waste time explaining when you do not want to. Not every case needs explanation. Your no is no and yes is yes sometimes in business.

Knowing their budget could help – I personally do this a lot. To avoid misunderstandings between clients and I. Asking them what they can afford gives me a perfect picture of how to play around the prices. And this helps me clear the air on how their budget relates with what is needed to finish their works.

Some clients feel you are too expensive because they do not want to pay. Be careful in spotting people like this.. they are the ones that will cause trouble after their job is delivered. All because they do not want to pay.

Clients who insist on cheap will be cheap. – instead of wasting time to convince them, look for the ones that will appreciate you. And stay your line

IBADANCITY FASHION COLLEGE

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@DGVSTYLES

DROPPED SALES. SHOULD YOU DO SALES?

It’s the season of uncertainty and many business owners are feeling the pinch. Of course you have been thinking of ways out this season. You have considered dropping prices, doing sales or discounts, a million thoughts are crossing your mind daily on how to get a way forward.

It may be about Covid 19 or before and after it, you will come to that crossroad at a point in your business. But before deciding, sit back and consider these few points.

Lowering the prices and how it affects your business

Before you fixed a price, you have done the calculations of your time, materials used and profit before arriving at a price. If you lower the price, will you be eating into your profit or not? If you are not making enough profit, you are eating the business up gradually.

What if customers get worried about the quality of what you offer?

One of the dangers of too much or too often discount or sales is that your customers may think twice about your original prices and the quality of your products or services. If you personally see a very beautiful product and the quality looks really good but thebproce appears low, do you know you will think twice about the quality?.

You don’t want your customers thinking twice before purchasing from you or thinking your products are made from low quality materials.

The impression they get first,stays with them longer

Don’t leave first customers with the thought of ever doubting the quality of what you are selling or doing. They may never come back.

Your workspace should look attractive enough to worth the price you are charging. When the office environment doesn’t match the price, it affects your business. People generally attach value to what they can see.

Not having enough sales doesn’t always have to do with economy, if it does, then nobody is making money. But if you look around, in the midst of economic distress many businesses are making their profits still.¬†This is one of the reasons you can not take your business front desk for granted.

Front desk is relative, could be your receptionists, secretary, showroom, reception area, the person who picks the phone calls or replies messages on emails and social media handles. They must not be the reason your sales are dropping.

Make your business attractive enough to keep customers coming back. Then you won’t need to be doing unnecessary price drops in the name of attracting more customers.

Your business development strategy is unique to your business. Research, consult, do your part and watch stress reduce while sakes grow.

Follow me on Instagram @dgvstyles @ibcityfashioncollege

For business development/consultancy services. Whatssap +2349024267637

IBADANCITY FASHION COLLEGE is a leading Fashion and Entrepreneurship Development COLLEGE in Oyo State Nigeria. A Central Bank of Nigeria CBN certified and accredited Enterprise Development Institute assisting business owners access funding from CBN /NIRSAL.

For more information and enquiries call +2348081067070

Ibadancity Fashion College – A Central Bank approved EDI Centre in ibadan.

It’s a new advantage for all past, present, and future students or interested participants.

Reach us for more details.

Your business should take a new turn, tap into this wisely.

IBADANCITY FASHION COLLEGE

RING ROAD IBADAN

BEHIND IBEDC OFFICE RING ROAD

FOLLOW THE ROAD BESIDE FOODCO RING ROAD.

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http://www.dgvstyles.com

Your Career In Fashion…. Designing for kids.¬†

Designing is designing as they say. But what comes to play when you are to decide on how to pick for adults or kids. 

Before you decide on how you want to run your fashion label, earlier posts has made us understand that the role of Research is a Must. Apart from research, discover where your passion lies, it makes the flow easier. 

Oftentimes, fashion designers in training go through the searching and discovery phase of finding out where they belong and how to know it. After knowing fashion is your field, knowing the aspect of fashion that is your line is next. 

One of the prospective lines is kids clothing line. It is not as clustered as such, and it is not as tasking as other aspects of designing. Although, to make it in this area, you need to research and know what attracts the target customers and how to attract them.  

 The use of the basic colors or primary colors is a number one. Why do we see schools painted in the primary colors, especially nursery and primary schools. The colors have a way of grabbing their first attention and that matters. If your designs are targeted at kids, you need to have a good knowledge of how to play with the colors. If and when wrongly used, creates a loud impression and may not pass the right message across to your target customers.  

  There is not much difference in designing for adults and kids, the way people that are not in the fashion field sees it. They actually believe it’s easier to sew for kids than adults. But, reverse is the case. It takes more planning and efforts to get it right. Mini sizes tend to look too small when someone not used to handling it does. 

As a designer, you should always learn to put yourself in your customers’ shoes. 

You should take your needs and likes out of consideration when designing sometimes. Remember, you are designing for customers and not yourself. Base your research on a wide scope. If your designs look alike always, chances are that you are making your preferences priority when choosing what to make. 

And when kids are in the picture, they are a new different kind of audience whose needs are totally different from what you are used to.  

  To have your way in this aspect, you might need to take a trip down the memory lane. Envisage what could catch your attention if you were a child. Or take one or 2 kids as sample case study. 

Consider their daily routines and activities. This will help in knowing garments that should suit them. Toddlers and babies that play around a lot would need trousers to protect them while crawling or playing. You would have seen some of their trousers padded at the knees, to cushion them. So if you’re considering launching a clothing line in that aspect, let your research put a lot of factors into consideration. 

   

 Colors – you want their designs attractive and colorful. Also remember the washing and how it gets dirty. Avoid colors that get dirty easily. Their colors shouldn’t be dull. Play around pastels that create a calming effect.  

   Remember some buyers attach tags to colors. Like “Pink is for girls ” and “blue is for boys”. Play with colors wisely considering many possible hitches that could come up. Kids love colors and they don’t attach any gender identification with colors. But the buyers most times do. Break even in your color picks. 

A little treat or gift going with your packages will be a good incentive.  And definitely will keep the kids bringing their parents or sponsors back. 

  

Fashion business is Big Business. The fashion industry is growing stronger by the day. You don’t necessarily have to be a fashion designer to be in this field. If your passion is there, take up a course to trigger your passion and get good hands to bring your creativity to life.  

At IBADANCITY FASHION COLLEGE, Ibadan, Oyo State Nigeria. You will find courses to suit your area of passion in the fashion field. Not everyone wants to sew, you don’t have to, to belong in the industry. Fashion spreads across a wide range of prospects. There is a course  for you there. 

For Enquiries and more information 

Contact The college administrator on 234(0)8081067070

Email- ibcityfashioncollege@gmail.com

Located in ring road, Ibadan, Oyo state. Nigeria. 4, Ajia street behind IBEDC office ring road. Follow the tarred road directly opposite  KFC ring road. 

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