You will encounter people who ask fro free jobs in the name of publicity and promotions, no doubt. But, the question is – is it okay to keep accepting and giving in to it?
In my early years of starting my fashion business, I met a lot, I mean a whole lot of these people and I will share my personal take on this with you. Take the part that works for you and leave out the ones you don’t want .
There are influencers and celebrities, they do a lot in helping your business grow. As a new business owner, enter this kind of engagement with caution. Except you have a lot of financial reserve and can afford running the business for a while without expecting detailed profit.
Free Jobs mean zero profit, don’t forget. Free Jobs can help you but not at the detriment of the main goal of the business.
Don’t use too many of them in the name of getting famous. You are not the only one they are asking for the same privileges.
The part that baffles me is, the same people wear and flaunt ,they even advertise for foreign brand names all in the name of “I Belong and I wear luxury” – these brands don’t pay them but they’re happy to do free advert why?
These brands took time to grow their products, their brands and they became a name everyone wants to reckon with.
Have you done the same for your business for just 12 months?
What new thing have you added to your business in the past 6 months?
What improvements are you looking at in the next 3 months?
If you don’t have a good product everyone wants to have, the fame will only make your name ring in their ears, give you likes and followers but not paying customers.
In my business early years, I worked with a lot of celebrities and I realised if care is not taken you may keep attracting the wrong audience.
The willing ones assume your brand is for rich people alone. Or they feel they just can’t afford you.
Some assume you must be too busy for ordinary people like them.
On and on.
Learn to say no, if you want your business to grow.
We are not all in the sewing business for money. Right? Some of us are here only to learn how to make clothes for ourselves, our family and make the necessary amendments when needed without having to go look for a tailor.
If you’re in a country where getting tailor isn’t as easy as it is in other countries, most especially developed countries. You don’t like the idea of booking appointments, or the nature of your work doesn’t give the time, how can you blend this in?
Knowing how to take your measurements by yourself saves you a lot of stress.
Either when sewing or when you have to send your measurements to your tailors or choosing clothes online / in a store.
This video is as simple as ABC.
The guide is easy and you will see its really not a big deal getting a hang of it.
Before you watch. Have you followed my social media handles? Kindly do. And turn notifications on so you can get first hand notice when new posts come up.
Don’t forget to Click subscribe on the YouTube channel
I was having a chat with a client a while ago, and the same conversation played out, I am used to hearing this, just like you are too (if you are a business owner) – “ah that’s too high “; for me, it’s either I don’t respond anymore or I just smile it over or better still find a polite way to handle it.
It could sound offensive when they say this, just because of the notions and ideas they have of the industry they assume your charges should be on a particular level with the other business owners.
How do they judge and weigh prices ?
Price is weighed by value. Your clients believe value should be higher than the price, therefore when it goes or appears to be the other way round in their eyes they conclude it is too expensive. But remember, the way people attach value to things are different and unique to them.
A good advice is that if you are charging a price, let the value of the product or service match it considerably. Part of what your clients will look at before weighing the value and price are – the look or appearance of your office and you personally. If these things look good, great and levels up with the amount you are charging, they may consider or find a way to subtly opt out to look for cheaper option.
What about when you don’t have an office, they base their judgements on certain physical things get can attach to you like, your social media handles, business cards, phone etiquette, website, other customers’ review or experience.
Making profit doesn’t mean you should hike up prices. Remember your client or potential client has lots of options to check and compare. All the same. This does not mean you should play yourself down. We all offer similar services but not in the same way. I know the worth of what I am offering, so when I am charging I can defend it will be different from my competitors or other people.
If your clients have never complained you are charging too high, take it- your charges are low. And naturally, they will keep negotiating to drop the prices down. This is one of the reasons you should not drop prices anyhow, the customer you reduce price for will most likely get other customers who will keep dropping your prices.
If your customers are comparing you with A or B or C – simply explain why you charge higher than them. If they are not convinced, they can move on and you can too. You will find clients that will pay, and they will attract their kind too.
Avoid Them And Move On – when you don’t have an answer, move past it fast. You should not waste time explaining when you do not want to. Not every case needs explanation. Your no is no and yes is yes sometimes in business.
Knowing their budget could help – I personally do this a lot. To avoid misunderstandings between clients and I. Asking them what they can afford gives me a perfect picture of how to play around the prices. And this helps me clear the air on how their budget relates with what is needed to finish their works.
Some clients feel you are too expensive because they do not want to pay. Be careful in spotting people like this.. they are the ones that will cause trouble after their job is delivered. All because they do not want to pay.
Clients who insist on cheap will be cheap. – instead of wasting time to convince them, look for the ones that will appreciate you. And stay your line
It’s the season of uncertainty and many business owners are feeling the pinch. Of course you have been thinking of ways out this season. You have considered dropping prices, doing sales or discounts, a million thoughts are crossing your mind daily on how to get a way forward.
It may be about Covid 19 or before and after it, you will come to that crossroad at a point in your business. But before deciding, sit back and consider these few points.
Lowering the prices and how it affects your business
Before you fixed a price, you have done the calculations of your time, materials used and profit before arriving at a price. If you lower the price, will you be eating into your profit or not? If you are not making enough profit, you are eating the business up gradually.
What if customers get worried about the quality of what you offer?
One of the dangers of too much or too often discount or sales is that your customers may think twice about your original prices and the quality of your products or services. If you personally see a very beautiful product and the quality looks really good but thebproce appears low, do you know you will think twice about the quality?.
You don’t want your customers thinking twice before purchasing from you or thinking your products are made from low quality materials.
The impression they get first,stays with them longer
Don’t leave first customers with the thought of ever doubting the quality of what you are selling or doing. They may never come back.
Your workspace should look attractive enough to worth the price you are charging. When the office environment doesn’t match the price, it affects your business. People generally attach value to what they can see.
Not having enough sales doesn’t always have to do with economy, if it does, then nobody is making money. But if you look around, in the midst of economic distress many businesses are making their profits still. This is one of the reasons you can not take your business front desk for granted.
Front desk is relative, could be your receptionists, secretary, showroom, reception area, the person who picks the phone calls or replies messages on emails and social media handles. They must not be the reason your sales are dropping.
Make your business attractive enough to keep customers coming back. Then you won’t need to be doing unnecessary price drops in the name of attracting more customers.
Your business development strategy is unique to your business. Research, consult, do your part and watch stress reduce while sakes grow.
Follow me on Instagram @dgvstyles @ibcityfashioncollege
For business development/consultancy services. Whatssap +2349024267637
IBADANCITY FASHION COLLEGE is a leading Fashion and Entrepreneurship Development COLLEGE in Oyo State Nigeria. A Central Bank of Nigeria CBN certified and accredited Enterprise Development Institute assisting business owners access funding from CBN /NIRSAL.
For more information and enquiries call +2348081067070
We all know building business is not as easy as it sounds or projected. By the time you dive in, you see a lot of hidden realities you haven’t faced before starting. And this is common to all businesses. So, you’re not alone.
The fear of a lot of new business start-ups is getting the first clients. How do I get my product or service known, how do I get more people on board?, how do I get my first major break ?, and so on….
And let’s face the truth here, it’s really not so easy to push one’s business, NOT because you’re an introvert,extroverts have the same issues too. It’s just a normal fear of “will I be accepted?
Today, I will be sharing few tips on how-to get the first clients, they are the foundations you need and later build on
1● Tell family and friends in a way that reflects your seriousness and professionalism. I’ve often heard people saying family and friends don’t make good customers. In other words, they can be the best constant client and your best referral people. It is how you tell them that determines how they see you, and believe you. You say it jokingly, the term it as a joke or just a side passion you want to pursue.
Imagine you just saying it casually and expecting them to patronize you? Did you give them your business card? Did you send them the social media handles of the new business? For them to share too?
A personal message to them would sound very official and make you look serious. Let them know why you’re going into the new business. How much it means to you.
You actually need to ask them to share your message. They may not be able to afford you, but they may have your clients around them. They will refer.
And remember to thank them for the little helps. It will make them do more.
To be continued…….
IBADANCITY FASHION COLLEGE
Your one stop college for fashion training and entrepreneurship
For admission/ enquiries- call 08081067070 (+234)
Facebook page- IBADANCITY FASHION COLLEGE
Location – BEHIND ibedc office Ring road ibadan. Follow the road beside FOODCO RING ROAD.
So far so great starting off as IBADANCITY FASHION COLLEGE is a whole new Experience and Yes we are loving it.
Our Classes are restructured to suit and fit you. You no longer have to wait till you have the long 3/6/9/12 months to stay. We have classes for 4 weeks suitable for those who have experience on the job to a reasonable extent.
You can put in for our finishing and techniques classes. Here you learn new up to date details on trending sewing techniques around the world of fashion and stay ahead of your peers.
We have specialised classes for those who wish to learn just a particular area. This area is good especially for those who have the intentions of opening or launching a clothing line or boutique. This class can be concluded in as short as 6 weeks. Except in cases where the student decides to broaden the scope.
Our regular classes and weekend classes are very much intact.
Convenience classes for workers and busy executives with flexible time table. Stay home Moms and others who desire to sew but not planning to go fully into the fashion business can take time out to learn courses that has to do with Interiors and soft furnishings, Souvenirs and crafts study ,children’s wear and many more.
The introduction of Textile production and design is here. Now you don’t have an excuse to not have a backup skill.
Fashion Illustration is a major from basic to intermediary to advanced.
Can we say it all? NO. We keep adding more and more on regular basis.
Other new courses include
COUTURE SEWING AND DESIGNING
PATTERN MAKING AND DRAFTING
AND LOTS MORE. ……..
The New Location is Serene and in a very Conducive atmosphere for learning.
Relaxation Garden for time outs to relax or have some ‘me-time’.
Sketching and lecture Class.
One Machine to One student.
Our cutting room is spacious enough for many to stand and work at the same time.
More importantly, each student has individual attention from instructors and assistants.
Accommodation Arrangements Now Available. Contact us today on +2348081067070. Dgvstyles@yahoo.com Ibcityfashioncollege@gmail.com Like our Facebook page – IBADANCITY FASHION COLLEGE. follow us on Instagram @Dgvstyles Twitter @dgvstyles
Description – 4, Iyalode crescent. Behind IBEDC ( NEPA / CAPITAL BUILDING ) Ring Road Ibadan.
Follow the tarred road Opposite Chicken Republic / KFC ring road Ibadan. The landmarks are there.